Strategic Cluster Sales Director — Hospitality Growth

Crowne Plaza Hotel; Reading; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Car allowance

Enhanced Pension Contributions

Hotel discounts

Career progression opportunities

Food & Beverage discounts

Employee travel discounts

Employee assistance programme

Job summary

TROO Hospitality is seeking a strategic Cluster Director of Sales to drive commercial strategy across a portfolio of 4-5 hotels in the South region. You will work with General Managers, Revenue Management and operations to maximise revenue and market share.

You will lead sales activity, manage key accounts, and develop a high-performing sales team, while representing TROO at industry events and client meetings. This role requires strong leadership and regional travel.

Qualifications

• Senior hotel sales leadership experience, ideally cluster level
• Strong knowledge of the UK hospitality market
• Proven ability to drive revenue growth across multiple properties
• Experience managing corporate, MICE, and agency relationships
• Commercially astute with forecasting capabilities
• Excellent negotiation, presentation and communication skills
• Highly organised, self-motivated and results oriented
• Full UK driving licence and willingness to travel regularly across the region

Responsibilities

• Develop and deliver cluster sales strategies aligned with business objectives.
• Drive revenue growth across 4-5 hotels through proactive sales activity and account management.
• Identify, secure, and grow key corporate, agency, group, and leisure business.
• Manage and develop a portfolio of strategic accounts.
• Lead sales forecasting, budgeting, and performance reporting.
• Conduct regular market analysis to identify trends and opportunities.
• Support hotels with local business development initiatives and networking opportunities.
• Collaborate with Revenue Management and Marketing teams to optimise performance.
• Build, coach, and inspire property-based sales teams where applicable.
• Represent TROO Hospitality at industry events and client meetings.

Skills

Sales leadership

Hotel industry knowledge

Forecasting

Account management

Negotiation

Presentation

Communication

Analytical thinking

Organisation

Driving licence

Job description

TROO Hospitality is seeking a strategic Cluster Director of Sales to drive commercial strategy across a portfolio of 4-5 hotels in the South region. You will work with General Managers, Revenue Management and operations to maximise revenue and market share.

You will lead sales activity, manage key accounts, and develop a high-performing sales team, while representing TROO at industry events and client meetings. This role requires strong leadership and regional travel.