Client Liaison Manager

Avery Healthcare Group; Birmingham; On-site; GBP 26,000 - 38,000; Full time

Job summary

Avery Healthcare Group is seeking a dedicated Client Liaison Manager to lead sales and marketing efforts across two Birmingham-area care homes, ensuring the department operates efficiently, meets targets, and maximises revenue. You’ll drive engagement with potential residents and their families, fostering brand standards and strong community relations.

This 12-month fixed-term role requires a proactive, customer-focused approach and the ability to manage multiple priorities in a caring

Qualifications

• Experience in sales or marketing within a care environment preferred.
• Able to negotiate with skill and expertise.
• Effective interpersonal skills and professional telephone manner.
• Ability to prioritise your own workload.
• Ideally have a background in a previous sales position.

Responsibilities

• Ensuring that sales targets and Sales & Marketing deadlines are met and adhere to brand standards.
• Assisting in answering all general sales and marketing enquiries from colleagues and customers, brochure requests, internet enquiries and other channels.
• Managing and keeping up to date the information on the pipeline of potential members, and when they are likely to become residents to maximise revenue.
• Developing new contacts and maintain regular and close contacts with all key care influences.

Skills

Sales experience

Negotiation

Interpersonal skills

Time management

Telephone manners

Job description

Package Description

12-month fixed-term contract!

At Avery Healthcare, we are all about supporting the people who care for our residents. We know how hard our teams work, and we’re here to celebrate and support you every step of the way.

When you join us, you’ll be making a positive impact on residents’ lives every day – your compassion and dedication truly make a difference. We’re committed to helping you grow in a caring, supportive environment, with opportunities to learn and develop throughout your career. And as part of our close‑knit team, you’ll experience a culture that values respect, compassion, and a shared commitment to exceptional care.

We’re excited to be recruiting for a warm, enthusiastic, and dedicated individual to join our award‑winning team as a Client Liaison Manager. This is a dual‑site position, supporting two care homes within the Birmingham area, offering plenty of variety and the chance to make a meaningful impact across both services. If this sounds like the perfect next step for you, we’d love to hear from you!

About The Role

Your focus as Client Liaison Manager will be to manage the sales and marketing processes in the home, ensuring the effective daily operation of the Sales & Marketing Department, meeting and exceeding budget targets, filling the home with the agreed client base and maximising revenue.

Other Responsibilities Will Include

• Ensuring that sales targets and Sales & Marketing deadlines are met and adhere to brand standards.


• Assisting in answering all general sales and marketing enquiries from colleagues and customers, brochure requests, internet enquiries and other channels.


• Managing and keeping up to date the information on the pipeline of potential members, and when they are likely to become residents to maximise revenue.


• Developing new contacts and maintain regular and close contacts with all key care influences.

About You

To be successful in your application, you will live our values of caring, supportive, honest, respectful, and accountable in all that you do.

Our Ideal Candidate Must

• Have a full UK and clean driving license


• Be able to negotiate with skill and expertise.


• Possess effective interpersonal skills and professional telephone manner.


• Be able to prioritise your own workload.


• Ideally have a background in a previous sales position.

About Avery

At Avery, we’re not just one of the UK’s largest providers of luxury elderly care homes – we’re a place where people love to work. We believe that the later years of life should be as enriching as any other, and we’re passionate about creating meaningful experiences for our residents and our team alike. With our vision of \"creating meaningful lives together,\" we proudly offer exceptional care across our growing network of over 100 homes, building a supportive and inspiring environment where employees feel valued and empowered every day. Join us and see why Avery is the preferred choice for residents and team members alike.

Please Note This Role Will Require

• A DBS Disclosure check, the cost of which will be met by Avery Healthcare.


• Proof of eligibility to work in the UK.