Client Director

SMG; Greater London; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund: £1,800 yearly

Free Headspace subscription

Uni Fund: £500 yearly learning

Wellbeing days: 4 extra per year

Annual Summer conference

4pm finishes every Friday

Flexible and hybrid working

Job summary

SMG, the connected commerce marketing pioneer, is seeking a Client Director for Deliveroo Media in London. You will lead the CPG client team, driving commercial growth by winning new advertisers, strengthening existing relationships and turning campaigns into long-term partnerships.

You’ll own growth strategy for Tier 2 and 3 CPG brands, collaborating with Deliveroo’s Strategic Partnerships to maximise opportunities across top advertisers.

Qualifications

• Experience in media sales or advertising partnerships.
• Ability to identify growth opportunities and craft compelling proposals.
• Proven track record of increasing client investment.
• Experience leading and coaching a team to hit ambitious goals.
• Strong relationship-building and stakeholder management skills.

Responsibilities

• Lead the commercial strategy for Deliveroo Media’s CPG advertisers, driving revenue through new business, repeat investment and strategic partnerships.
• Build and convert a strong pipeline of Tier 2 and Tier 3 CPG opportunities, growing initial campaigns into larger, longer-term investments.
• Partner with Deliveroo’s Strategic Partnerships team to maximise commercial opportunities across Tier 1 advertisers.
• Develop persuasive commercial proposals spanning sponsored products, moment-led activations and broader media solutions.
• Build trusted relationships with CPG brands, agencies and senior stakeholders, positioning Deliveroo Media as a long-term strategic partner.
• Lead, coach and develop a team of 4–5, fostering a high-performing, collaborative and inclusive environment where people can thrive.

Skills

Media sales

Partnerships

Commercial account management

Strategic thinking

People leadership

Relationship building

Negotiation

Stakeholder management

Job description

Location: London, 2-3 days a week at Deliveroo HQ
Salary: From £70k + 10% discretionary bonus
Level: Director level, leading a team of 4-5

Who are we?

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.

We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth. Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.

About the role

We are looking for a Client Director to join our Deliveroo Media team.

This is an exciting opportunity to lead our CPG Client Team, driving commercial growth by winning new advertisers, strengthening existing relationships and turning initial campaigns into long-term, strategic partnerships.

You’ll take ownership of the growth strategy for Tier 2 and Tier 3 CPG brands, while collaborating with Deliveroo’s Strategic Partnerships team to maximise opportunities across our largest advertisers.

Leading a talented team of 4–5, you’ll combine commercial ambition with strategic thinking and people leadership to shape how we grow, build stronger partnerships and deliver lasting impact.

What you’ll do

• Lead the commercial strategy for Deliveroo Media’s CPG advertisers, driving revenue through new business, repeat investment and strategic partnerships.

• Build and convert a strong pipeline of Tier 2 and Tier 3 CPG opportunities, growing initial campaigns into larger, longer-term investments.

• Partner with Deliveroo’s Strategic Partnerships team to maximise commercial opportunities across Tier 1 advertisers.

• Develop persuasive commercial proposals spanning sponsored products, moment-led activations and broader media solutions.

• Build trusted relationships with CPG brands, agencies and senior stakeholders, positioning Deliveroo Media as a long-term strategic partner.

• Lead, coach and develop a team of 4–5, fostering a high-performing, collaborative and inclusive environment where people can thrive.

What you’ll bring

• Proven experience in media sales, partnerships or commercial account management, ideally working with FMCG/CPG brands or similarly fast-paced client categories.

• Strong commercial acumen, with experience identifying growth opportunities, developing compelling proposals and increasing client investment.

• Experience leading, coaching and developing a team to achieve ambitious commercial goals.

• Excellent relationship-building and stakeholder management skills, with the confidence to engage senior clients and business leaders.

• A strategic mindset, with the ability to shape commercial plans, prioritise opportunities and balance short-term delivery with long-term growth.

• Strong negotiation and influencing skills, with the ability to navigate complex commercial conversations.

We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly “Uni Fund” for learning
• 4 extra Wellbeing Days off per year
• Annual Summer conference + year-round celebrations
• 4pm finishes every Friday
• Flexible and hybrid working

Explore all our benefits here.

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