ClayDR Manager (EMEA SDR Manager)

Clay Labs; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Clay Labs seeks a ClayDR Manager to lead our outbound SDR team from our London office. You will drive pipeline generation, own outbound strategy, and coach reps in real time to improve messaging and conversion.

In this player-coach role, you’ll work hands-on with calls, review pipelines, and align with sales leadership to optimize performance. 5 days a week in the office, with a culture that values creativity and collaboration.

Qualifications

• 5+ years in GTM roles with 2+ years managing SDR/BDR teams.
• Prior experience in a closing role.
• You coach by doing; you are in calls, not just dashboards.
• Credibility with sales leadership; you discuss pipeline and market signals.
• Familiarity with modern GTM tooling and AI-driven prospecting.
• Builder mentality; you shape how the team operates.
• Enthusiasm for in-office ClayDR culture; 5 days a week in the London office.

Responsibilities

• Coach in real time during calls, reviews, and messaging workshops.
• Own outbound pipeline generation and handoff to account executives.
• Represent the SDR function to sales leadership; provide pipeline visibility.
• Develop people by defining expectations and progression paths.
• Shape outbound strategy with Clay workflows and signals.

Skills

Leadership

Coaching

Pipeline management

GTM tooling

AI-driven prospecting

SDR/BDR experience

Office culture building

Job description

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.

In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

• Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
• Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
• All employees can work for free with world-class coaches who specialize in creativity, management, and more.
• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
• Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

ClayDR Manager (Sales Development Manager)

Our ClayDRs (SDRs) are the front line: sales professionals who turn high-volume demand into qualified pipeline and great first impressions of Clay. We're still early in building our outbound motion and believe this team is going to shape the arc of Clay's growth story.

As their manager, you'll lead a team of ClayDRs out of our London office. This is a player-coach role. You're in the calls, in the pipeline reviews, and in the weeds on what's working and what isn't. You'll own how we run outbound at Clay and represent the SDR function to sales leadership.

What You'll Do

• Coach in real time. Run call reviews, join live calls, workshop messaging. You set the standard by doing the work, not reviewing it from a dashboard.
• Own pipeline generation. You're accountable for outbound and inbound qualification, pipeline quality, and the handoff to AEs.
• Represent the ClayDR function to sales leadership. Bring visibility into pipeline health, outbound performance, and what your team is learning from the market.
• Develop your people. Define what "great" looks like at every stage, build progression paths, and invest in the growth of each rep on your team.
• Shape how Clay does outbound. Push your team to prospect creatively using Clay workflows, signals, and enrichment. Bring a point of view on what modern top-of-funnel looks like.

What You'll Bring

• 5+ years in GTM roles with 2+ years managing SDR/BDR teams.
• Prior experience in a closing role.
• You coach by doing. You've been in the calls, not just the dashboards.
• Credibility with sales leadership. You speak to pipeline, performance, and market signal in a way that earns trust.
• Familiarity with modern GTM tooling and real curiosity about AI-driven prospecting.
• A builder mentality. You want to shape how this team operates, not inherit a playbook.
• Enthusiasm for building an in-office ClayDR culture. Our team is in 5 days a week.