China Programme Lead: Launch & Grow Cultural Adventures

Inside Travel Group | B Corp™; West of England; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Annual bonus

25 days leave

Birthday off

Parental leave

Pension plan

EAP

Volunteer leave

Learning time

Flexible working

Staff travel discount

Staff socials

Job summary

Inside Travel Group is seeking a dynamic leader to own and grow the InsideAsia Tours China programme from concept through to sustained commercial success. You will shape the product range, build supplier networks and align teams across the business around a successful launch.

You will drive bookings, revenue and profitability post-launch, using customer insight and market performance to optimise the programme. Mandarin skills and China travel experience are beneficial to this leadership role.

Qualifications

• Deep knowledge of China travel market and product development.
• Strong ability to turn knowledge into practical, profitable travel offerings.
• Experience building or significantly developing a destination programme or product portfolio.

Responsibilities

• Lead the China programme from concept to launch, ensuring product, supplier terms, rates, documents and operations are ready.
• Set the China product strategy and phased roadmap aligned with InsideAsia Tours’ positioning.
• Source and manage ground handlers, hotels, guides, transport and partners with strong commercial terms.
• Own the programme budget, booking targets and P&L, monitor revenue, margin and profitability.

Skills

China knowledge

Commercial mindset

Project leadership

Stakeholder management

Job description

Inside Travel Group is seeking a dynamic leader to own and grow the InsideAsia Tours China programme from concept through to sustained commercial success. You will shape the product range, build supplier networks and align teams across the business around a successful launch.

You will drive bookings, revenue and profitability post-launch, using customer insight and market performance to optimise the programme. Mandarin skills and China travel experience are beneficial to this leadership role.