Chief Marketing Officer

WOLVERINE; London; Hybrid; GBP 80,000 - 150,000; Full time

Job summary

A leading company in female-first activewear is seeking a Chief Marketing Officer to drive brand evolution and community engagement. The role involves strategic leadership, overseeing global brand strategies, and leading a high-performing marketing team. Candidates should have extensive experience in lifestyle or DTC brands, with a strong focus on digital marketing and customer engagement.

Benefits

25 days holiday plus 8 flexible bank holidays

Generous clothing allowance

60% off all Sweaty Betty

50% off Wolverine Brands

Sample sales

Bonus scheme

Cycle to work scheme

Comprehensive maternity, paternity, and adoption pay

Childcare support

Discounts at Studio Classes

Qualifications

• 10+ years in senior marketing roles within lifestyle, fashion, wellness, or DTC brands.
• Experience in brand transformation and international expansion.
• Strong creative and strategic skills with a portfolio of successful campaigns.

Responsibilities

• Own and evolve the global brand strategy, ensuring consistency and relevance across markets.
• Lead campaign development, content, and visual identity.
• Oversee integrated campaigns across channels, aligning messaging and storytelling.

Skills

Creative skills

Strategic skills

Digital marketing

Social media expertise

Influencer engagement

Customer-focused approach

Collaborative leadership

Job description

Current employees, please apply in Workday.

Chief Marketing Officer

We burst onto the scene as the OGs of female-first activewear back in 1998. Since then, we've been on a global mission to Empower Women Through Fitness and Beyond. Our community encourages women to embrace their bodies and capabilities, using responsibly sourced materials, launching innovative collections like FemTech, and supporting girls into sports through our foundation. We are now seeking a new Chief Marketing Officer to lead our next chapter.

Our Values:

• WE REALLY CARE
• FIRST, BEST, BRAVEST
• OUR STRENGTH IS IN EACH OTHER
• STAND UP, SPEAK UP, SHOUT OUT

As CMO, you will be the strategic and creative leader behind Sweaty Betty's global brand evolution, shaping the future of the business and inspiring a community of women worldwide. You will be part of the Executive Leadership Team.

Key Responsibilities:

1. Brand Leadership: Own and evolve the global brand strategy, ensuring consistency and relevance across markets.
2. Creative Direction: Lead campaign development, content, and visual identity, collaborating with design, content, and product teams.
3. Global Expansion: Localize brand strategies for new markets, identifying growth opportunities.
4. Marketing Execution: Oversee integrated campaigns across channels, aligning messaging and storytelling.
5. Digital & Social Innovation: Enhance our digital presence, leading influencer and community programs.
6. Customer Engagement: Ensure an engaging customer experience across all touchpoints.
7. Performance & Insights: Define KPIs, analyze data, and optimize strategies.
8. Team Leadership: Inspire and lead a high-performing marketing team.

Experience Must-Haves:

• 10+ years in senior marketing roles within lifestyle, fashion, wellness, or DTC brands.
• Experience in brand transformation and international expansion.
• Strong creative and strategic skills with a portfolio of successful campaigns.
• Expertise in digital marketing, social media, influencer engagement, and content creation.
• Understanding of brand-building in a DTC context with a customer-focused approach.
• Leadership experience managing teams and agencies.
• Knowledge of marketing tech, analytics, and emerging platforms.
• Passion for women's empowerment and community-building.
• Collaborative leadership style with a drive for impact.

The Extras:

• 25 days holiday plus 8 flexible bank holidays
• Generous clothing allowance
• 60% off all Sweaty Betty
• 50% off Wolverine Brands
• Sample sales, bonus scheme, cycle to work scheme
• Comprehensive maternity, paternity, and adoption pay, plus childcare support
• Discounts at Studio Classes
• Hybrid working schedule

Our DEI Commitment

We are dedicated to creating a diverse, inclusive, and equitable culture. We celebrate diversity, listen actively, and work to ensure equal opportunities. Our DEI mission is to embed these values at the heart of our business, fostering a culture of belonging where everyone can be their authentic self. We are committed to continuous learning and improvement, working with our DEI committees to be champions and allies in this journey.