Chief Marketing Officer

Rightangled; Greater London; On-site; GBP 100,000 - 150,000; Full time

Job summary

Rightangled, a fast-growing online pharmacy, seeks a visionary Chief Marketing Officer to lead marketing strategies, drive customer engagement, and manage a high-performing team. This role offers the opportunity to impact healthcare innovation significantly.

Benefits

Annual discretionary performance bonus

Access to cutting-edge technology

Pension scheme

Employee discounts on healthcare products

Opportunities for personal and professional development

Qualifications

• 6+ years experience in marketing and 3+ years leading a team.
• Proven experience as a CMO in a high-growth e-commerce business.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Own and optimise marketing KPIs like CAC and LTV.
• Lead cross-functional teams for consistent messaging.

Skills

Leadership

Data-driven mindset

Communication

Job description

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About Rightangled

Rightangled is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.

About Rightangled

Rightangled is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.

Role Overview

We are seeking a visionary and data-driven Chief Marketing Officer (CMO) to lead the strategic direction and execution of our marketing efforts. As a key member of the executive team, the CMO will own and drive all aspects of our brand, growth, and customer engagement strategy, ensuring alignment across departments to support scalable and sustainable business growth.

The ideal candidate will have a strong background in growth and performance marketing, with a proven track record of driving customer acquisition, improving retention, and optimising key marketing metrics. Experience in e-commerce and Shopify Plus ecosystems is highly desirable.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business goals, driving brand growth, customer acquisition, and retention
• Own and optimise all marketing KPIs, including CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), ROAS (Return on Ad Spend), and Retention Rate
• Lead cross-functional alignment between marketing, product, sales, operations, and customer experience teams to ensure consistent messaging and execution across all channels
• Build and manage a high-performing in-house marketing team and external agency partners, covering brand, content, digital, performance, lifecycle, and partnerships
• Oversee the planning, execution, and performance of all growth marketing campaigns, ensuring strong ROI and scalability
• Leverage data and analytics to make informed decisions, continuously test and iterate to improve performance across all touch points
• Manage the company's marketing budget and ensure effective allocation across channels to maximise impact
• Enhance customer retention and lifetime value through CRM, lifecycle marketing, and personalisation strategies
• Champion brand positioning and storytelling to enhance visibility, credibility, and customer trust
• Monitor market trends, competitor activity, and emerging technologies to stay ahead of industry changes
  
  
  

Requirements

• 6+ years experience in marketing and 3+ years experience leading a team
• Proven experience as a CMO or senior marketing leader in a high-growth e-commerce or digital-first business
• Deep expertise in growth and performance marketing, with a strong track record in optimising CAC, LTV, ROAS, and retention
• Solid understanding of the Shopify Plus ecosystem and experience in e-commerce operations
• Strong leadership skills with experience managing cross-functional marketing teams and agencies
• Data-driven mindset with fluency in analytics, experimentation, and reporting tools
• Excellent communication and stakeholder management skills
• Strategic thinker who can also roll up their sleeves and execute when needed
  
  
  

Benefits


Why Work With Us?

At Rightangled, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You'll be joining a growing company that's at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What We Offer

• Annual discretionary performance bonus
• Access to cutting-edge technology and tools to support your work
• Pension scheme
• Employee discounts on our healthcare products
• Opportunities for personal and professional development within a forward-thinking company

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Non-profit Organizations and Primary and Secondary Education

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