Chief Marketing Officer

Sweaty Betty; Greater London; Hybrid; GBP 80,000 - 150,000; Full time

Job summary

A leading company in female-first activewear seeks a Chief Marketing Officer to drive global brand evolution and empower women through fitness. The CMO will lead brand strategy, marketing execution, and community engagement, ensuring cultural relevance and connection across markets. This role requires a visionary leader with extensive experience in lifestyle and consumer brands, ready to inspire a high-performing team.

Benefits

25 days holiday, plus 8 flexible bank holidays

Generous clothing allowance

60% off all Sweaty Betty

50% off all Wolverine Brands

Sample sales

Company bonus scheme

Cycle to work scheme

Generous Company Maternity, Paternity and Adoption Pay and Childcare support

Discounts at the best Studio Classes

Qualifications

• 10+ years in senior marketing roles, ideally in lifestyle, fashion, wellness, or DTC consumer brands.
• Experience leading brand transformation and global expansion.
• Strong background in digital marketing, social strategy, influencer engagement, and content creation.

Responsibilities

• Own and evolve the global brand strategy.
• Lead the development of standout campaigns, content, and visual identity.
• Oversee integrated marketing campaigns across digital, traditional, and experiential channels.

Skills

Brand Vision

Strategic Thinking

Creative Direction

Digital Marketing

Community Building

Job description

We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to Empower Women Through Fitness and Beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we strive to make everyday better- from using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation. Now, we are looking for a new Chief Marketing Office to lead our next exciting chapter to Empower Women Through Fitness and Beyond.

Our Values:

WE REALLY CARE ∙ FIRST, BEST, BRAVEST ∙ OUR STRENGTH IS IN EACH OTHER ∙ STAND UP, SPEAK UP, SHOUT OUT

As CMO, you’ll be the strategic and creative force behind Sweaty Betty’s global brand evolution — leading the charge to build a connected, empowered, and inspired community of women worldwide. You’ll sit on the Executive Leadership Team and play a pivotal role in shaping the future of the business.

Brand Leadership: Own and evolve the global brand strategy. Define our unique positioning, purpose, and tone of voice — ensuring we’re bold, consistent, and culturally relevant across markets.

Creative Direction: Lead the development of standout campaigns, content, and visual identity. Partner closely with design, content, and product teams to deliver a seamless and engaging brand experience.

Global Expansion: Localise our brand strategy for new international markets, balancing global consistency with cultural nuance. Identify growth opportunities through partnerships, collaborations, and new channels.

Marketing Execution: Oversee integrated marketing campaigns across digital, traditional, and experiential channels. Align seasonal storytelling and messaging across departments.

Digital & Social Innovation: Elevate our social and digital presence with smart, platform-specific strategies. Lead influencer, ambassador, and community engagement programs that reflect our brand values.

Customer Engagement: Work with CX, retail, and ecommerce teams to ensure the customer experience is aligned and engaging at every touchpoint — from store to app to social.

Performance & Insights: Define and track KPIs across brand initiatives. Use data, insights, and market feedback to refine and optimise.

Team Leadership: Inspire and lead a high-performing brand marketing team. Champion creativity, collaboration, and bold thinking.

Experience Must-haves:

You’re a brand visionary and strategic operator with a proven ability to turn purpose into performance. You’ve worked with culturally resonant consumer brands, and you know what it takes to scale a business globally while staying true to its roots.

• 10+ years in senior marketing roles, ideally in lifestyle, fashion, wellness, or DTC consumer brands
• Experience leading brand transformation and global expansion, including launching or scaling in international markets
• Strong creative direction skills — with a portfolio of campaigns that break through and connect
• Proven success developing integrated brand strategies and multi-channel campaigns
• Strong background in digital marketing, social strategy, influencer engagement, and content creation
• Deep understanding of brand-building in a DTC context, with a strong commercial and customer lens
• Experience leading in-house teams and external agencies to produce cohesive, high-impact work
• Knowledge of marketing technology, analytics tools, and emerging platforms
• Passion for women’s empowerment, community-building, and cultural relevance
• A collaborative, values-led leadership style — and a drive to make meaningful impact

The Extras:

• 25 days holiday, plus 8 flexible bank holidays
• Generous clothing allowance
• 60% off all Sweaty Betty
• 50% off all Wolverine Brands
• 25 days holiday, plus 8 flexible bank holidays
• Sample sales
• Company bonus scheme
• Cycle to work scheme
• Generous Company Maternity, Paternity and Adoption Pay and Childcare support
• Discounts at the best Studio Classes
• We currently work on a hybrid schedule