Chief Marketing Officer

Mindful Chef Ltd.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Mindful Chef is seeking a Chief Marketing Officer to lead their brand and customer growth strategy. This pivotal role involves overseeing a talented marketing team, executing high-growth strategies, and enhancing brand awareness through various channels. The ideal candidate will have a strong background in marketing leadership, analytics, and brand strategy, aligning with the company's mission of promoting healthy living.

Benefits

Vitality health insurance

Access to learning resources

Mental health support

Generous holiday package (30 days + bank holidays)

50% discount on all Mindful Chef products

6 months full pay primary parental leave

6 weeks full pay secondary parental leave

Qualifications

• Proven experience in a senior marketing leadership role, ideally in DTC or consumer subscription models.
• Strong analytical mindset with experience in customer segmentation, CLV modelling, and test-and-learn culture.

Responsibilities

• Own and execute a high-growth marketing strategy focused on customer acquisition.
• Lead brand strategy, creative development, and brand content to drive national brand awareness.
• Monitor and analyse key KPIs to drive insight-led decision-making.

Skills

Leadership

Analytical Mindset

Brand Strategy

Customer Segmentation

Job description

More Than Just A Job

At Mindful Chef, our mission is to make healthy eating easy. A certified B-Corp & the UK’s highest-rated recipe box brand, we’ve served more than 350,000 customers across the UK and delivered over 30 million meals. We're seeking a growth-oriented Chief Marketing Officer to lead our next chapter of brand and customer expansion.

What we are looking for

This is a pivotal leadership role responsible for owning customer growth and brand strategy. The CMO will define and execute an ambitious marketing vision that strengthens our position as a category leader in healthy, premium recipes. They will own the brand, champion our customer and be responsible for the performance of acquisition and retention. They will work across brand, data and performance to step-change brand equity & awareness, growth in customer volume and LTV.

You’ll lead a talented marketing team of 16 (3 direct reports), and collaborate closely with product, commercial and data teams to deliver growth across the entire funnel, from first click to loyal customer.

You are

You will

• Own and execute a high-growth marketing strategy focused on customer acquisition and improved CPAs

• Oversee all growth marketing channels ATL and BTL (digital, offline, partnerships, affiliates, influencer, TV), ensuring efficient channel mix, CPA control and scalable performance

• Set and own the marketing vision, strategy, and roadmap with a focus on growth and long-term brand awareness

• Lead the development of customer segmentation, lifecycle journeys, and personalised retention strategies

• Drive all performance marketing activity across digital and offline channels to optimise CPAs and ROI

• Lead brand strategy, creative development and and brand content to drive national brand awareness deepen brand affinity

• Build and mentor a high-performing marketing team, nurturing future leaders and a culture of accountability

• Partner with Product and Data to ensure a seamless customer experience from first touchpoint to long-term loyalty

• Monitor and analyse key KPIs to drive insight-led decision-making and continuous improvement

• Represent the voice of the customer at the leadership level, influencing company-wide strategy

Your profile

• Proven experience in a senior marketing leadership role, ideally in DTC or consumer subscription models

• Track record of delivering growth through both brand and performance marketing

• Strong experience in brand strategy, owning how the brand is represented visually and tonally across the full funnel and across ATL and BTL channels

• Strong analytical mindset with experience in customer segmentation, CLV modelling, and test-and-learn culture

• Inspirational team leader with experience scaling high-performing teams across functions

• Passionate about purpose-led brands, with a personal alignment to healthy, sustainable living

• Data-literate, commercially astute, and comfortable operating at both strategic and hands-on levels

Why us?

• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, summer hours and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave.

The process