Chief Audience Insights & Analytics

Sky; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Free Sky TV or NOW package

Pension with up to 9% employer

Private healthcare with mental health

Aviva Digital GP and dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards and experiences

Job summary

Sky is seeking a Head of Audience Analytics & Insights to lead the end-to-end audience intelligence chain, delivering trusted measurement and performance analysis that informs editorial, product, platform and commercial decisions. The role unites Analytics and Insight into a single, high-performing function and requires strong strategic thinking and senior stakeholder management.

You will oversee definition of analytics standards, drive adoption of recommendations, and lead a team to deliver

Qualifications

• Extensive experience leading audience data, analytics or insight functions in media or consumer businesses.
• Deep understanding of audience analytics, content metrics, consumer behaviour and measurement frameworks.
• Proven ability to embed evidence-led decision-making and turn complex analysis into clear recommendations and organisational action.
• Strong strategic thinking, governance, prioritisation and resource-management capability with data standards alignment.
• Ability to lead Analytics and Insight disciplines as a single high-performing function.
• Excellent senior stakeholder-management, communication and facilitation skills, including explaining uncertainty.

Responsibilities

• Own Sky News’ audience measurement framework and analytical principles across broadcast, digital, social, and third-party data.
• Lead recurring performance reporting, diagnostics and deep dives, identifying where and why performance changed.
• Turn analytics and audience research into clear implications and practical recommendations with tracked adoption.
• Lead senior performance conversations and translate complex evidence for editorial and non-technical audiences.
• Set strategic priorities for analytics and insight to reduce low-value reporting and maximize decision value.
• Lead and develop Analytics and Insight managers to build a rigorous, high-performing culture.

Skills

Audience analytics leadership

Stakeholder mgmt

Editorial collaboration

Strategic thinking

Measurement frameworks

Presentation skills

Job description

Sky is seeking a Head of Audience Analytics & Insights to lead the end-to-end audience intelligence chain, delivering trusted measurement and performance analysis that informs editorial, product, platform and commercial decisions. The role unites Analytics and Insight into a single, high-performing function and requires strong strategic thinking and senior stakeholder management.

You will oversee definition of analytics standards, drive adoption of recommendations, and lead a team to deliver