Channel Sales Manager UK (m/f/d)

GoodWe; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

GoodWe is seeking a Channel Sales Manager for Balcony Energy Storage to develop and manage local European channel partners, including distributors, retailers and key accounts in the UK.

You will build a distribution network, implement channel strategies, support marketing collaboration, and drive sales targets while monitoring market trends and competitor activity.

Qualifications

• 3+ years of channel management or sales experience.
• Experience with balcony solar, energy storage or home appliances preferred.
• Strong relationship-building and account management skills.

Responsibilities

• Develop and implement an European channel sales system for balcony energy storage in UK.
• Build and manage distributors, retailers, and key accounts.
• Set sales targets, monitor performance, and assess partner capabilities.
• Coordinate local marketing activities with partners and support campaigns.
• Provide market insights and sales forecasts to inform strategy.

Skills

Channel sales management

Distributor & retailer development

Cross-cultural communication

Market analysis

UK market knowledge

Job description

Channel Sales Manager – Balcony Energy Storage

Product Line

Balcony energy storage / balcony solar / micro-storage solutions

Main Objective

Develop and manage local channel partners to support sales growth, brand visibility and market expansion in Europe.

Responsibilities

• Develop and establish the European channel sales system for balcony energy storage, including distributors, retailers, and online/offline key accounts in UK.
• Build a complete distribution network, formulate and implement channel strategies, and achieve market sales targets and strategic objectives.
• Manage channel partners, maintain long-term and stable cooperation, set sales targets, track sales performance, and regularly assess partner capabilities.
• Coordinate local marketing cooperation between the company and channel partners, including campaigns, activity pages, training materials and brand promotion.
• Track market competition, collect industry and customer information, and provide regular market analysis and sales forecast reports.

Requirements

• At least 3 years of sales and channel management experience. Experience in balcony solar, balcony energy storage, PV, energy storage, new energy or home appliances is preferred.
• Solid hands‑on experience in channel development, customer maintenance and sales promotion, with the ability to develop and manage distributors, retailers or key accounts.
• Familiar with the balcony energy or home energy market, with a basic understanding of balcony and energy storage products and related market dynamics.
• Good cross-cultural communication skills, with a strong sense of responsibility, business ownership and goal orientation.
• Fluent …