Channel Marketing Manager: ROI‑Driven Growth & Partnerships

Epson; Watford; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Epson UK is seeking a Marketing Manager to lead local channel marketing initiatives that drive sales growth, strengthen partner engagement, and maximise return on marketing investment. You will collaborate with Sales, channel partners, and the Central Marketing team to deliver campaigns, promotions, events, social media activities and partner programmes.

You will manage budgets, forecast spend, report KPIs, and analyse ROI to inform recommendations.

Qualifications

• Proven experience in a marketing role with responsibility for planning and delivering marketing activities.
• Understanding of channel marketing and its role in supporting sales performance.
• Experience across business, consumer, and e-tailer channels.
• Ability to build strong relationships and influence internal/external stakeholders.
• Previous experience leading or managing people.
• Strong communication and collaboration across a matrix organisation.
• Excellent planning and organisational abilities, especially for events/exhibitions.
• Marketing qualification and degree-level education.
• Data-driven mindset with ROI and KPI analysis.

Responsibilities

• Develop and implement detailed channel marketing plans in collaboration with the Country Marketing Manager to drive sales and business growth.
• Manage and control marketing budgets, including forecasting, KPI reporting, and expenditure tracking.
• Analyse and report on the ROI of marketing activities and provide recommendations based on performance results.
• Monitor partner activities, mindshare, and market coverage to ensure strong return on investment.
• Influence and negotiate with channel partners to increase brand exposure and maximize marketing opportunities.
• Plan, coordinate, and deliver channel marketing events in line with brand guidelines, including KPI measurement and post-event reporting.
• Maintain accurate administration of marketing activities, budgets, and purchase order creation.
• Create localized social media assets using approved templates and support PR activities, including review unit coordination and press events.
• Support the development of local case studies and communicate local events and activities using central templates.

Skills

Marketing strategy

Channel marketing

Budget management

ROI analysis

Stakeholder management

Event coordination

Social media

Content development

Communication

Team leadership

Education

Marketing degree

Tools

CRM systems

Marketing automation

Google Analytics

Content management systems

Job description

Epson UK is seeking a Marketing Manager to lead local channel marketing initiatives that drive sales growth, strengthen partner engagement, and maximise return on marketing investment. You will collaborate with Sales, channel partners, and the Central Marketing team to deliver campaigns, promotions, events, social media activities and partner programmes.

You will manage budgets, forecast spend, report KPIs, and analyse ROI to inform recommendations.