Marketing Manager (H/F)

Epson; Watford; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Epson UK is seeking a Marketing Manager to lead local channel marketing initiatives that drive sales growth, strengthen partner engagement, and maximise return on marketing investment. You will collaborate with Sales, channel partners, and the Central Marketing team to deliver campaigns, promotions, events, social media activities and partner programmes.

You will manage budgets, forecast spend, report KPIs, and analyse ROI to inform recommendations.

Qualifications

• Proven experience in a marketing role with responsibility for planning and delivering marketing activities.
• Understanding of channel marketing and its role in supporting sales performance.
• Experience across business, consumer, and e-tailer channels.
• Ability to build strong relationships and influence internal/external stakeholders.
• Previous experience leading or managing people.
• Strong communication and collaboration across a matrix organisation.
• Excellent planning and organisational abilities, especially for events/exhibitions.
• Marketing qualification and degree-level education.
• Data-driven mindset with ROI and KPI analysis.

Responsibilities

• Develop and implement detailed channel marketing plans in collaboration with the Country Marketing Manager to drive sales and business growth.
• Manage and control marketing budgets, including forecasting, KPI reporting, and expenditure tracking.
• Analyse and report on the ROI of marketing activities and provide recommendations based on performance results.
• Monitor partner activities, mindshare, and market coverage to ensure strong return on investment.
• Influence and negotiate with channel partners to increase brand exposure and maximize marketing opportunities.
• Plan, coordinate, and deliver channel marketing events in line with brand guidelines, including KPI measurement and post-event reporting.
• Maintain accurate administration of marketing activities, budgets, and purchase order creation.
• Create localized social media assets using approved templates and support PR activities, including review unit coordination and press events.
• Support the development of local case studies and communicate local events and activities using central templates.

Skills

Marketing strategy

Channel marketing

Budget management

ROI analysis

Stakeholder management

Event coordination

Social media

Content development

Communication

Team leadership

Education

Marketing degree

Tools

CRM systems

Marketing automation

Google Analytics

Content management systems

Job description

As a Marketing Manager, you will develop and execute local channel marketing initiatives that support sales growth, strengthen partner engagement, and maximize the return on marketing investment. Working closely with Sales, channel partners, and the Central Marketing team, you will ensure the effective delivery of marketing campaigns, promotions, events, social media activities, and partner programmes, while maintaining strong budget control and performance reporting.

What you will do

• Develop and implement detailed channel marketing plans in collaboration with the
• Country Marketing Manager to drive sales and business growth.
• Manage and control marketing budgets, including forecasting, KPI reporting, and expenditure tracking.
• Analyse and report on the ROI of marketing activities and provide recommendations based on performance results.
• Monitor partner activities, mindshare, and market coverage to ensure strong return on investment.
• Influence and negotiate with channel partners to increase brand exposure and maximize marketing opportunities.
• Implement local promotions in collaboration with Sales teams using available revenue reduction budgets.
• Develop and execute initiatives to increase partner programme participation and partner portal engagement.
• Ensure the effective implementation of centrally created marketing assets and campaigns through local channels.
• Raise requests for new marketing assets and content through briefing documents to the Central Marketing team.
• Ensure all channel marketing activities follow approved processes and obtain the necessary sign-off.
• Plan, coordinate, and deliver channel marketing events in line with brand guidelines, including KPI measurement and post-event reporting.
• Maintain accurate administration of marketing activities, budgets, and purchase order creation.
• Create localized social media assets using approved templates and support PR activities, including review unit coordination and press events.
• Support the development of local case studies and communicate local events and activities using central templates.

What we ask for

• Proven experience in a marketing role, with responsibility for planning and delivering marketing activities.
• Understanding of channel marketing and the role it plays in supporting sales performance.
• Experience working across different market segments, including business, consumer, and e-tailer channels.
• Ability to build strong relationships and effectively influence internal and external stakeholders.
• Previous experience leading or managing people.
• Strong communication skills and confidence working with multiple teams and stakeholders across a matrix organization.
• Excellent planning and organizational abilities, particularly when coordinating events and exhibitions.
• Marketing qualification and degree-level education.
• Data-driven mindset with the ability to evaluate marketing performance through ROI and KPI analysis.
• Good English language skills, both written and spoken, for effective collaboration with colleagues across Europe.

We are keen to hear from you even if you don’t match all listed requirements, but you identify with our brand and passion for innovation.

What we offer

We aspire to be an indispensable company, trusted throughout the world for our commitment to openness, customer satisfaction and sustainability. We respect individuality while promoting teamwork, and we are committed to delivering unique value through innovative and creative solutions.

Our commitment to the environment

We all have a role to play in building a better future. For Epson, being a sustainable company means being mindful of every aspect of our organisation – from the smallest lightbulb to the largest factory. It fuels our innovation, drives our growth, motivates our workforce and, ultimately, to contribute to society.

Our people

We believe a healthy culture, strong values, teamwork and contribution from a diverse range of individuals will help us to strive for excellence.

Our brand

Ranked by Clarivate Analytics as a Top 100 Global Innovator brand for the last seven years running.

Epson is an equal opportunity employer. We celebrate diversity and are dedicated to fostering an inclusive environment for all employees. We actively encourage applications from individuals of all protected characteristics and are committed to providing any necessary accommodations during the application and assessment process, as well as upon joining our team.