Marketing Manager

Epson; Watford; Presencial; GBP 52.000 - 68.000; Jornada completa

Descripción de la vacante

Epson is seeking a Marketing Manager to develop and execute local channel marketing initiatives that drive sales growth and partner engagement. You will work with Sales, channel partners, and the Central Marketing team to deliver campaigns, promotions, events, social media, and partner programmes while managing budget and reporting performance.

In this role you will analyse ROI, monitor partner activities, influence channel partners, and ensure assets and campaigns are locally implemented in

Formación

• Strong communication and stakeholder management skills are essential.
• Experience leading or managing people across teams is preferred.
• Data-driven mindset with ability to evaluate marketing performance through ROI and KPI analysis.

Responsabilidades

• Develop and implement detailed channel marketing plans in collaboration with the Country Marketing Manager.
• Manage and control marketing budgets, including forecasting, KPI reporting, and expenditure tracking.
• Analyse and report on ROI of marketing activities and provide recommendations based on performance results.
• Monitor partner activities, mindshare, and market coverage to ensure strong ROI.
• Influence and negotiate with channel partners to increase brand exposure and maximise marketing opportunities.
• Plan, coordinate, and deliver channel marketing events in line with brand guidelines, including KPI measurement.

Conocimientos

Strong communication

Stakeholder management

Leadership experience

Educación

Marketing qualification

Degree in marketing/related field

Descripción del empleo

As a Marketing Manager, you will develop and execute local channel marketing initiatives that support sales growth, strengthen partner engagement, and maximize the return on marketing investment. Working closely with Sales, channel partners, and the Central Marketing team, you will ensure the effective delivery of marketing campaigns, promotions, events, social media activities, and partner programmes, while maintaining strong budget control and performance reporting.

What you will do

• Develop and implement detailed channel marketing plans in collaboration with the
• Country Marketing Manager to drive sales and business growth.
• Manage and control marketing budgets, including forecasting, KPI reporting, and expenditure tracking.
• Analyse and report on the ROI of marketing activities and provide recommendations based on performance results.
• Monitor partner activities, mindshare, and market coverage to ensure strong return on investment.
• Influence and negotiate with channel partners to increase brand exposure and maximize marketing opportunities.
• Implement local promotions in collaboration with Sales teams using available revenue reduction budgets.
• Develop and execute initiatives to increase partner programme participation and partner portal engagement.
• Ensure the effective implementation of centrally created marketing assets and campaigns through local channels.
• Raise requests for new marketing assets and content through briefing documents to the Central Marketing team.
• Ensure all channel marketing activities follow approved processes and obtain the necessary sign-off.
• Plan, coordinate, and deliver channel marketing events in line with brand guidelines, including KPI measurement and post-event reporting.
• Maintain accurate administration of marketing activities, budgets, and purchase order creation.
• Create localized social media assets using approved templates and support PR activities, including review unit coordination and press events.
• Support the development of local case studies and communicate local events and activities using central templates.

What we ask for

• Proven experience in a marketing role, with responsibility for planning and delivering marketing activities.
• Understanding of channel marketing and the role it plays in supporting sales performance.
• Experience working across different market segments, including business, consumer, and e-tailer channels.
• Ability to build strong relationships and effectively influence internal and external stakeholders.
• Previous experience leading or managing people.
• Strong communication skills and confidence working with multiple teams and stakeholders across a matrix organization.
• Excellent planning and organizational abilities, particularly when coordinating events and exhibitions.
• Marketing qualification and degree-level education.
• Data-driven mindset with the ability to evaluate marketing performance through ROI and KPI analysis.
• Good English language skills, both written and spoken, for effective collaboration with colleagues across Europe.

We are keen to hear from you even if you don’t match all listed requirements, but you identify with our brand and passion for innovation.

What we offer

We aspire to be an indispensable company, trusted throughout the world for our commitment to openness, customer satisfaction and sustainability. We respect individuality while promoting teamwork, and we are committed to delivering unique value through innovative and creative solutions.

Our commitment to the environment

We all have a role to play in building a better future. For Epson, being a sustainable company means being mindful of every aspect of our organisation – from the smallest lightbulb to the largest factory. It fuels our innovation, drives our growth, motivates our workforce and, ultimately, to contribute to society.

Our people

We believe a healthy culture, strong values, teamwork and contribution from a diverse range of individuals will help us to strive for excellence.

Our brand

Ranked by Clarivate Analytics as a Top 100 Global Innovator brand for the last seven years running.

Epson is an equal opportunity employer. We celebrate diversity and are dedicated to fostering an inclusive environment for all employees. We actively encourage applications from individuals of all protected characteristics and are committed to providing any necessary accommodations during the application and assessment process, as well as upon joining our team.