Channel Marketing Lead: ROI, Events & Partnerships

Epson; Watford; On-site; GBP 52,000 - 68,000; Full time

Job summary

Epson is seeking a Marketing Manager to develop and execute local channel marketing initiatives that drive sales growth and partner engagement. You will work with Sales, channel partners, and the Central Marketing team to deliver campaigns, promotions, events, social media, and partner programmes while managing budget and reporting performance.

In this role you will analyse ROI, monitor partner activities, influence channel partners, and ensure assets and campaigns are locally implemented in

Qualifications

• Strong communication and stakeholder management skills are essential.
• Experience leading or managing people across teams is preferred.
• Data-driven mindset with ability to evaluate marketing performance through ROI and KPI analysis.

Responsibilities

• Develop and implement detailed channel marketing plans in collaboration with the Country Marketing Manager.
• Manage and control marketing budgets, including forecasting, KPI reporting, and expenditure tracking.
• Analyse and report on ROI of marketing activities and provide recommendations based on performance results.
• Monitor partner activities, mindshare, and market coverage to ensure strong ROI.
• Influence and negotiate with channel partners to increase brand exposure and maximise marketing opportunities.
• Plan, coordinate, and deliver channel marketing events in line with brand guidelines, including KPI measurement.

Skills

Strong communication

Stakeholder management

Leadership experience

Education

Marketing qualification

Degree in marketing/related field

Job description

Epson is seeking a Marketing Manager to develop and execute local channel marketing initiatives that drive sales growth and partner engagement. You will work with Sales, channel partners, and the Central Marketing team to deliver campaigns, promotions, events, social media, and partner programmes while managing budget and reporting performance.

In this role you will analyse ROI, monitor partner activities, influence channel partners, and ensure assets and campaigns are locally implemented in