Channel Growth PM: Vendor Alliances & GTM

Myn; Ealing; On-site; GBP 70,000 - 95,000; Full time

Job summary

Myn in Ealing is seeking an experienced Product Manager to own the growth strategy for a portfolio of software vendors, driving revenue, margin and market share across the channel. You’ll own vendor relationships, GTM execution and pipeline performance end to end.

You will lead commercial strategy, recruit and onboard reseller partners, and maintain accurate vendor data while forecasting opportunities and reporting on KPIs across the vendor portfolio.

Qualifications

• 3 to 5 years of product/category/vendor management experience in IT distribution.
• Fluent English (spoken and written).
• Proven track record of channel-based revenue growth.
• Experience planning and executing GTM campaigns with marketing and sales teams.
• Strong understanding of the distribution model including margin, rebates and channel incentives.

Responsibilities

• Own the commercial and GTM strategy for assigned vendors with a 12–36 month roadmap.
• Deliver gross margin and commercial targets, supporting the Group Head of Vendor Alliances in managing team objectives.
• Act as the primary point of contact for vendors on commercial, channel and GTM matters.
• Recruit, onboard and grow a network of reseller partners to expand regional footprint.
• Drive partner engagement through business reviews, enablement sessions, joint calls and incentive programs.
• Own the opportunity pipeline end-to-end (from lead qualification to close) with accurate forecasting.
• Lead pipeline and forecast reviews, identifying coverage gaps and conversion actions.
• Design GTM campaigns, briefing marketing, and approving execution across content, events and digital channels.
• Supporting BDEs and Account Managers with positioning, product knowledge and competitive differentiation.
• Maintaining sharp market awareness of vendor roadmaps, competitor landscape and pricing trends.
• Ensuring pricing and commercial models stay competitive while protecting margin.
• Keeping CRM/ERP data and vendor documentation accurate and current.
• Reporting on KPIs/OKRs: pipeline coverage, win rates, deal size, partner activation, campaign ROI

Skills

Vendor management

Channel revenue growth

Sales pipeline management

GTM campaign execution

Analytical skills

Stakeholder communication

Ownership mindset

Multi-vendor management

Tools

CRM/ERP systems

Microsoft Office

Job description

Myn in Ealing is seeking an experienced Product Manager to own the growth strategy for a portfolio of software vendors, driving revenue, margin and market share across the channel. You’ll own vendor relationships, GTM execution and pipeline performance end to end.

You will lead commercial strategy, recruit and onboard reseller partners, and maintain accurate vendor data while forecasting opportunities and reporting on KPIs across the vendor portfolio.