CDP Analytics Manager — Audience Activation & Data Quality

Norton Blake; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Norton Blake is seeking a Data Analytics Manager for a 6‑month contract in London with hybrid working. You will lead the development and delivery of CDP capabilities, focusing on audience activation, data quality and scalable marketing solutions across markets.

Responsibilities include managing CDP operations, integrations, and governance while partnering with marketing and technical teams to translate business needs into actionable data initiatives.

Qualifications

• Experience leading data analytics and CDP initiatives across markets.
• Ability to translate business needs into technical requirements.
• Strong collaboration with technical and marketing teams.

Responsibilities

• CDP operations: build, validate and deliver audiences for campaigns.
• Activate audiences across platforms like Google Ads and Meta.
• Monitor data quality and resolve CDP integration issues.
• Define audience strategies and cross‑platform standards.
• Coordinate delivery between markets and stakeholders.
• Track adoption, performance and data accuracy to improve processes.

Skills

CDP management

Audience activation

Data integration

Stakeholder management

Problem solving

Tools

Google Ads

Meta

Job description

Norton Blake is seeking a Data Analytics Manager for a 6‑month contract in London with hybrid working. You will lead the development and delivery of CDP capabilities, focusing on audience activation, data quality and scalable marketing solutions across markets.

Responsibilities include managing CDP operations, integrations, and governance while partnering with marketing and technical teams to translate business needs into actionable data initiatives.