Audience Strategy Manager - Data Onboarding & Planning

WPP Media; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision insurance

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health days

Job summary

WPP Media UK is seeking a Client Audience Strategy Manager to lead data onboarding, audience planning frameworks, and platform configurations within Open Media Studios, ensuring high-quality activation and clear communication with clients.

You will own end-to-end data integrations, partner with data vendors, present recommendations to senior stakeholders, and drive scalable, industry-leading planning solutions in a hybrid UK role.

Qualifications

• Experience as data strategist for audience planning and data onboarding.
• Strong knowledge of data integrations and audience builds.
• Familiarity with privacy regulations and identity solutions.
• Proven ability to present to senior client stakeholders.

Responsibilities

• Own the onboarding of first and third-party data across accounts and configure within OMS.
• Design and maintain frameworks for audience planning that are scalable and data-driven.
• Attend client meetings and translate data insights into actionable recommendations.
• Demonstrate the value of data through measurable outcomes with clients.
• Manage data partner relationships and maintain high servicing standards.

Skills

Audience strategy

Data onboarding

Client engagement

Analytical thinking

Strategic thinking

Tools

OMS platform

Open Media Studios

Job description

WPP Media UK is seeking a Client Audience Strategy Manager to lead data onboarding, audience planning frameworks, and platform configurations within Open Media Studios, ensuring high-quality activation and clear communication with clients.

You will own end-to-end data integrations, partner with data vendors, present recommendations to senior stakeholders, and drive scalable, industry-leading planning solutions in a hybrid UK role.