Category Manager – Beverages Growth & Partnerships

Carlsberg Group; Hemel Hempstead; On-site; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

24/7 GP services

Enhanced pension contribution

High street discounts

Job summary

Carlsberg Britvic is seeking a Category Manager to drive growth by translating strategy into executable category plans across beer and soft drinks. You’ll develop relationships with major retailers, lead range and space initiatives, and turn insights into measurable commercial actions.

Based in Hemel Hempstead with responsibility for customer locations as required, the role anchors on delivering robust category plans, improving distribution and shopper reach, and mentoring junior team members in

Qualifications

• Well-versed in category management frameworks with strong command of space and range principles.
• Able to synthesise insights from syndicated and shopper data to create actionable plans.
• Understands financial levers and how to optimise them through customer planning and negotiation.
• Skilled at presenting ideas clearly to internal and external stakeholders; credible with customers.
• Comfortable leading projects and coaching junior team members; cross-functional collaboration.

Responsibilities

• Lead the channels/customer category agenda and maximise today while unlocking tomorrow.
• Establish strategic relationships with key customer stakeholders and act as a trusted category authority.
• Translate consumer trends into strategy and drive category growth with retailers.
• Align range and space targets and measure progress across the business cycle.
• Develop category selling stories and tools; create customer immersions to drive adoption of strategies.
• Deliver category initiatives, trials, and collaborations with customers (fixturisation, category relays).
• Collaborate with Insights, Strategy, Sales, Marketing to embed category thinking in planning and execution.

Skills

Category management

Space & range planning

Data analysis (Nielsen/IRI)

Stakeholder communication

Project leadership

FMCG industry experience

JDA familiarity

Tools

JDA

Job description

Carlsberg Britvic is seeking a Category Manager to drive growth by translating strategy into executable category plans across beer and soft drinks. You’ll develop relationships with major retailers, lead range and space initiatives, and turn insights into measurable commercial actions.

Based in Hemel Hempstead with responsibility for customer locations as required, the role anchors on delivering robust category plans, improving distribution and shopper reach, and mentoring junior team members in