Category Manager

Advocate Group; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading drinks business is seeking a Category Manager to drive category growth across Convenience, Wholesale, and On-Trade channels. This role involves building key customer relationships, improving strategies based on data insights, and collaborating with internal teams. The ideal candidate will have significant FMCG experience and strong communication skills, with a proven track record in category management.

Qualifications

• 3+ years’ experience within the FMCG industry.
• Proven Category Management experience.
• Strong communicator with experience presenting at all levels.

Responsibilities

• Develop and cultivate category relationships with key customers.
• Utilise data to influence retailers’ strategies.
• Collaborate closely with the Sales Team.

Skills

Communication

Data Analysis

Education

Experience in FMCG

Category Management experience

Tools

IRI/Nielsen

Kantar

Job description

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Are you ready to champion category growth in the Convenience, Wholesale, and On-Trade channels?

Do you excel in providing actionable insights that drive mutual growth for customers and businesses alike?

The Advocate Group are working with a B Corp Drinks business that has a range category leading products. They pride themselves on having a people first approach and are making huge moves in the UK and Globally!

With a focus on the Convenience, Wholesale, and On-Trade channels, this business is seeking a Category Manager to lead the way in driving incremental category growth.

The Role:

• Develop and cultivate category relationships with key Convenience, Wholesale, and On-Trade customers, serving as their go-to contact!
• Utilise data and insights to influence retailers’ strategies, including range, merchandising, and promotions, ensuring a triple win for the retailer, shopper, and the business.
• Support the development of the annual Category Vision, tailoring it to the needs of Convenience, Wholesale, and On-Trade customers, and identifying opportunities for mutual growth.
• Collaborate closely with the Sales Team to build compelling trade sell-ins and stories aligned with our business, channel, and customer objectives.
• Be the internal champion for the Convenience, Wholesale, and On-Trade channel and shopper, ensuring their unique needs are considered in strategies and sharing relevant news, information, and performance internally.

The Person:

• 3+ years’ experience within the FMCG industry (manufacturer, agency, or retailer).
• Proven Category Management experience.
• Experience using multiple data sources including IRI/Nielsen and Kantar and their platforms.
• Strong communicator with experience presenting internally and externally at all levels.

If you’re ready to drive category growth and build strong relationships in the Convenience, Wholesale, and On-Trade channels, we want to hear from you!

Please get in touch with Erin Lewis or click “Apply Now” to be considered for this vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.