Category Development Manager

BrewDog; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

BrewDog is seeking a passionate and ambitious Category Development Manager to drive sales within the UK Off Trade channel. This remote role focuses on developing category strategies and requires a strong understanding of data analysis and relationship management within the craft beer market. Candidates should be adept at leveraging sales data to provide actionable insights and foster long-term growth.

Benefits

Bonus scheme

Pension enhancements up to 10%

4-week sabbatical every 5 years

Staff discount on products

Additional holiday days for tenure

Beer training

Qualifications

• Experience of using sales data from sources like Nielsen, Circana, or similar.
• Ability to create sell-in stories from data.
• Understanding of Space Planning principles.

Responsibilities

• Provide data-driven insights to optimize category growth.
• Create tailored plans using data to increase craft beer penetration.
• Manage budgets for relevant insight sources.

Skills

Data Analysis

Relationship Management

Category Management

Market Insight

Tools

Microsoft Excel

PowerPoint

Job description

Direct message the job poster from BrewDog

Category & Shopper Insights| Brand Strategy | Growth Creation | Brand Segmentation & Recruitment

Remote Working Role- With Regular Business Travel Within The UK- No Office Commitment Required

We’re On The Hunt For ACategory Development ManagerTo Work In Our Biggest Global Channel – UK Off Trade. We Are Looking For A Passionate, Energetic & Ambitious Category Genius To Join Our Dynamic Customer Marketing Team And Support Changing The Face Of The UK Beer Scene.

Our Category Development Manager Will Be Tasked With Driving Craft Beer Category & Brewdog Sales Within The Off-premise Channel & Prioritised Customers.

This Will Be Achieved Through Externally-facing, Practical Category Management Initiatives Aligning To Each Customers Unique Strategy.You Will Be Seen As A Trusted Beer Category Advisor To Our Customers And Seen As The Craft Beer Expert!

This Role Sits In The UK, Reporting To The Head of Category, Who Will Give You The Freedom To Do your Role Effectively & Independently, Whilst Supporting You To Develop Your Skills Continually. Works In Close Conjunction With The Wider Off-premise Sales Team,

Key Responsibilities Include:

• Provide Data-driven Insights, Analysis And Recommendations To Customers That Optimise Long-term Category Growth
• Use Insight Platforms To Mine Data Creating Tailored Plans For Each Retailer And Channel To Grow Craft Beer Penetration
• Turn Insight Into Actionable Outputs To Drive Value & Volume Growth For Customers
• Maintain Strong Relationships With Internal Stakeholders Within Sales Functions & Wider Organisation
• Influence Retail Customers To Maximise Their Opportunity Within Craft Beer
• Provide Best In Class Merchandising Recommendations
• Monitor Market Trends & Provide Input & Recommendations Into NPD Discussion
• Manage Budgets For Relevant Insight Sources
• Ongoing KPI & Perfromance Dashboard & Reporting Maintenance

About You:

• Experience Of Using Sales Data From Various Sources (E.G. Nielsen, Circana, Dunnhumby, Quantium, Hive Etc )
• Ability To Create Sell In Stories – Taking Vast Amounts Of Data And Distilling Down Into The Key Nuggets Of Success
• Space Planning Principle Understanding(Software Training Provided)
• Proficient With Microsoft Excel & Powerpoint
• Experience With Major UK Off Trade Customers (E.G. Asda, WM, Impulse Customers)
• Experience With JBP- Range Review & Rationalisation

COMPANY SHARES| BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

BONUS SCHEME| Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business. We wouldn’t be able to do it without you so it’s only right we share the success together

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5thyear with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groupsand an allowance to quality check some beers each month!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services

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