Campaigns & Communications Consultant

NFU Mutual; England; On-site; GBP 35,000 - 45,000; Full time

Job summary

Join NFU Mutual as a Campaigns & Communications Consultant, where you will lead sales campaigns and engage with agencies across the South East. This role focuses on driving growth through strategic marketing initiatives and stakeholder collaboration, ensuring alignment and motivation across the agency network.

Benefits

Annual bonus (up to 17.5% of salary)

Contributory pension scheme, up to 20%

25 days annual leave + bank holidays

Family Friendly policy

Health and wellbeing plan

Employee discounts on NFU Mutual insurance policies

Qualifications

• Strong background in managing multi-channel sales campaigns.
• Experience in customer-facing roles with relationship-building skills.
• Comfortable working with CRM systems and data-driven environments.

Responsibilities

• Lead sales campaigns and drive agency engagement across the South East.
• Collaborate with stakeholders to boost growth and sales performance.
• Develop impactful messaging through multi-channel approaches.

Skills

Communication

Project Management

Stakeholder Management

Data Analysis

CRM Management

Job description

Campaigns & Communications Consultant

• Lead sales campaigns and drive agency engagement across the South East, working with key stakeholders to boost growth.
• Champion CRM and marketing initiatives by optimising data and supporting innovative agency strategies.
• This is a home working role based in the South East which is partly field based. Ideal candidate locations are Kent/Surrey/Sussex. The role will include travel to Agency offices, Head Office plus an expectation to visit London once per week.

About the role

Are you passionate about driving growth and sales through dynamic communication and strategic marketing?

Are you ready to be at the heart of a thriving agency network in the South East? This is your chance to make a real impact! As our Campaigns & Communications Consultant you will be the champion of engagement across the South East Agency network. Your mission is to maintain, drive, and inspire through strategic and tactical communications, collaborating with stakeholders across the business. You’ll lead key regional projects focused on boosting growth, sales performance, and marketing initiatives — all with a sharp focus on CRM, prospecting, and agency incentives.

You will work together with central sales and marketing teams to deliver compelling campaigns that drive opportunities, quotes, and sales—tailored to hit ambitious regional targets. You’ll develop and deliver impactful messaging through multi-channel approaches including newsletters, forums, visits, and leadership meetings, ensuring our Agencies are informed, motivated, and aligned. You’ll bring together key stakeholders to manage regional and national initiatives, from training pilots and funding opportunities to corporate hospitality and partnership events. You’ll optimise CRM dashboards and reporting tools, supporting Agencies with data insights to enhance sales strategies across commercial, HNW, and agricultural sectors. You will drive and challenge Agency marketing plans, track ROI, share best practices, and collaborate with marketing teams to elevate our initiatives plus provide vital support for our partnership, helping deliver marketing plans and ad-hoc activities.

About you

You’re a results-driven communicator with a strong background in managing multi-channel sales campaigns and have a clear understanding of driving return on investment through various initiatives. Your experience in customer-facing roles has sharpened your ability to build and maintain relationships, both internally and with external partners or third-party suppliers.

You’re comfortable working with CRM systems and thrive in data-driven environments, using insights to drive performance and continuous improvement. Your excellent stakeholder management skills and collaborative approach mean you can connect with diverse teams and keep everyone aligned.

To join our team, you must also have.

• Excellent innovation and accountability skills
• A passion for delivering results—always looking for new ways to engage and inspire.
• Proven effective communication skills, and you’re motivated by working with others to achieve shared success.
• Proven project management skills

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.

We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.

Benefits and Rewards

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Salary up to £45,000 depending on experience
• Annual bonus (up to 17.5% of salary)
• Contributory pension scheme, up to 20%, including your 8% contribution
• 25 days annual leave + bank holidays + buy/sell/save holiday trading scheme
• A Family Friendly policy that helps you balance your work and family responsibilities
• Access to savings at High Street brands, travel and supermarkets
• £20 contribution to a monthly gym membership – subject to T&Cs
• Health and wellbeing plan - cashback for dentist, opticians, physio and more
• Access to voluntary benefits, including health assessments, private medical insurance and dental insurance
• Employee Volunteering - volunteer in the community for one day each year
• Unlimited access to Refer a Friend £500 bonus scheme
• Life Assurance cover of 4 x salary
• Employee discounts of 15% on a range of NFU Mutual insurance policies.

Working at NFU Mutual:

We’re one of the UK’s leading general insurance and financial services companies. For over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us.

We pride ourselves on being “a great place to work” and our Gallup Exceptional Workplace 2025 award was not only awarded with Distinction but also named us as the first UK-based company to receive a Gallup Exceptional Workplace for ten years in a row. We are also the only Insurer to feature in the LinkedIn Top 15 Companies 2025 list of ‘Best midsize employers to grow your career in the UK’, the Glassdoor Best Places to Work UK List 2023 and 2024, and were recognised as a certified UK Top Employer by the Top Employers Institute in 2023, 2024 and 2025.

We offer a supportive culture where we empower and inspire our people to perform, offer them opportunities to grow, and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful now and in the future.