Campaign & Performance Marketing Lead

Bytes Software Services; Leatherhead; On-site; GBP 70,000 - 110,000; Full time

Job summary

Bytes Software Services is seeking a strategic Head of Campaign Marketing to lead a high-performing team and own integrated B2B campaigns across digital, content, email, paid media and events. You will drive demand generation, optimise ROI and partner with Sales to accelerate pipeline growth.

Based in the UK, you will guide budgeting, vendor alliances and campaign governance to shape the future of campaign marketing and performance across the business.

Qualifications

• Proven leadership of marketing teams in B2B environments.
• Track record in delivering integrated marketing campaigns that drive pipeline.
• Strong understanding of performance marketing, paid acquisition and ROI.

Responsibilities

• Lead and develop a high-performing Campaign Field Managers and Channel Marketing team.
• Own an integrated campaign calendar aligned to priorities and vendor opportunities.
• Design and execute integrated B2B campaigns across digital, content, email, paid media and events.
• Drive demand generation to attract audiences, generate qualified leads and grow sales pipeline.
• Use performance data to optimise effectiveness and allocate budgets.
• Align lead qualification with Sales for timely follow-up and conversion.
• Develop vendor partnerships to secure investment and successful joint campaigns.
• Oversee campaign reporting, budgets, and external agency relationships.

Skills

Campaign Marketing

Performance Marketing

Demand Generation

Leadership

Stakeholder management

Vendor partnerships

Budget management

CRM platforms

Marketing automation

Segmentation

Tools

CRM platforms

Marketing automation

Segmentation tools

Job description

Marketing has evolved far beyond simply generating awareness. Today's organisations need campaigns that deliver measurable commercial outcomes, generate qualified demand and contribute directly to revenue growth. In an increasingly competitive technology market, the ability to connect the right message with the right audience through the right channels has never been more important.

This role is about more than launching campaigns. It's about creating and executing marketing strategies that drive pipeline, strengthen vendor partnerships and demonstrate clear return on investment. If you enjoy combining creativity with commercial thinking, leading high-performing teams and using data to continuously improve results, you'll have the opportunity to make a significant impact within the Bytes marketing organisation.

Mission

This role exists to lead and develop the Campaign & Performance Marketing function at Bytes Software Services, ensuring marketing activity generates qualified demand, supports sales growth and delivers measurable business impact.

From developing integrated campaign strategies to managing vendor-funded initiatives and optimising marketing performance, you will play a key role in connecting marketing activity with commercial outcomes.

Working closely with Digital Marketing, Content, Product Marketing, Vendor Alliances and Sales teams, you will provide leadership, drive continuous improvement and help shape the future direction of campaign marketing across the business.

What You Will Deliver Within The Role

• You will lead and develop a high-performing team of Campaign Field Managers and Channel Marketing professionals.
• You will own and manage an integrated campaign calendar aligned to business priorities, customer needs and vendor opportunities.
• You will design and execute integrated B2B marketing campaigns across digital, content, email, paid media and events.
• You will drive demand generation activity that attracts relevant audiences, generates qualified leads and contributes to sales pipeline growth.
• You will use campaign performance data, acquisition costs, conversion metrics and lead quality insights to optimise marketing effectiveness and spend allocation.
• You will work closely with Sales teams to align lead qualification processes, ensure timely follow-up and improve opportunity conversion.
• You will develop strong relationships with vendors and partner organisations to secure marketing investment and deliver successful joint campaigns.
• You will oversee campaign reporting, providing clear insight into campaign performance, pipeline contribution and return on investment.
• You will manage campaign budgets, external agency relationships and marketing resources effectively.
• You will contribute to ongoing improvements in marketing processes, systems and operational capability across the team.
• Proven experience in Campaign Marketing, Performance Marketing, Demand Generation or a related B2B marketing leadership role.
• Experience managing and developing marketing teams while balancing multiple priorities and competing demands.
• A proven track record of delivering integrated marketing campaigns that generate qualified leads and contribute directly to sales pipeline growth.
• Strong understanding of performance marketing principles, including paid acquisition, customer journeys, testing, optimisation and campaign economics.
• Experience using campaign performance data and commercial insight to improve marketing effectiveness and ROI.
• Strong stakeholder management skills, with experience working across Sales, Marketing, Vendors and external agencies.
• Experience developing and managing vendor-funded marketing initiatives and strategic partnerships.
• Practical experience with CRM platforms, marketing automation, segmentation and reporting tools.
• Strong budget management, planning and organisational skills.
• Excellent communication, leadership and problem-solving abilities, with a focus on continuous improvement and commercial outcomes.

Why Bytes

At Bytes Software Services, you'll join a growing organisation where innovation, customer success and commercial performance sit at the heart of our strategy.

This is an exciting opportunity to lead a key marketing function with genuine influence over campaign strategy, vendor partnerships and business growth. You'll work alongside talented teams across Sales, Marketing and Vendor Alliances while helping shape how demand generation and performance marketing evolve across the organisation.

We encourage ownership, collaboration and continuous learning, providing the support and development opportunities needed to further advance your leadership and marketing expertise. With exposure to leading technology vendors, strategic campaigns and measurable business outcomes, you'll play a key role in the ongoing success and growth of the Bytes business.

Please Note

For this role, we are only accepting applications from candidates who are currently based in the UK and have the unrestricted right to work in the UK. Unfortunately, we are unable to consider overseas applications or provide sponsorship for this position.