Senior Campaign & Performance Marketing Leader

Bytes Software Services; Leatherhead; Vor Ort; GBP 70.000 - 110.000; Vollzeit

Zusammenfassung

Bytes Software Services is seeking a strategic Head of Campaign Marketing to lead a high-performing team and own integrated B2B campaigns across digital, content, email, paid media and events. You will drive demand generation, optimise ROI and partner with Sales to accelerate pipeline growth.

Based in the UK, you will guide budgeting, vendor alliances and campaign governance to shape the future of campaign marketing and performance across the business.

Qualifikationen

• Proven leadership of marketing teams in B2B environments.
• Track record in delivering integrated marketing campaigns that drive pipeline.
• Strong understanding of performance marketing, paid acquisition and ROI.

Aufgaben

• Lead and develop a high-performing Campaign Field Managers and Channel Marketing team.
• Own an integrated campaign calendar aligned to priorities and vendor opportunities.
• Design and execute integrated B2B campaigns across digital, content, email, paid media and events.
• Drive demand generation to attract audiences, generate qualified leads and grow sales pipeline.
• Use performance data to optimise effectiveness and allocate budgets.
• Align lead qualification with Sales for timely follow-up and conversion.
• Develop vendor partnerships to secure investment and successful joint campaigns.
• Oversee campaign reporting, budgets, and external agency relationships.

Kenntnisse

Campaign Marketing

Performance Marketing

Demand Generation

Leadership

Stakeholder management

Vendor partnerships

Budget management

CRM platforms

Marketing automation

Segmentation

Tools

CRM platforms

Marketing automation

Segmentation tools

Jobbeschreibung

Bytes Software Services is seeking a strategic Head of Campaign Marketing to lead a high-performing team and own integrated B2B campaigns across digital, content, email, paid media and events. You will drive demand generation, optimise ROI and partner with Sales to accelerate pipeline growth.

Based in the UK, you will guide budgeting, vendor alliances and campaign governance to shape the future of campaign marketing and performance across the business.