Digital Campaign Manager

Robertson Sumner Ltd; Gerrards Cross; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working model

Competitive benefits package

Job summary

Robertson Sumner Ltd is seeking a delivery-focused Digital Campaign Manager to own multi-channel campaigns for B2B tech and fintech clients. You will be hands-on in platforms, building campaigns from setup to optimisation and working with strategy, content, development and client services teams to drive pipeline.

You will manage multiple client campaigns while supporting internal marketing initiatives in a fast-moving agency environment, with a hybrid model based out of West Wycombe.

Qualifications

• 5+ years' experience in a hands-on marketing role within B2B tech or fintech.
• Strong working knowledge of marketing automation platforms (HubSpot/GoHighLevel/Eloqua/Marketo).
• Hands-on experience running paid campaigns, especially LinkedIn Campaign Manager.
• Experience delivering webinar campaigns end-to-end.
• Strong understanding of lead generation, conversion journeys and B2B metrics.

Responsibilities

• Build and deliver end-to-end digital campaigns across multiple client accounts.
• Translate go-to-market strategies into structured, measurable campaign journeys.
• Execute vendor and partner campaigns from setup to reporting.
• Run webinar campaigns (registration journeys, reminders, follow-up).
• Create and optimise emails, landing pages and nurture flows.
• Plan and optimise paid media campaigns, particularly LinkedIn.
• Track performance and continuously optimise campaign outcomes.
• Manage timelines and collaborate with client services to meet deadlines.

Skills

Hands-on marketing

B2B tech

Lead generation

LinkedIn Campaign Manager

Marketing automation

Tools

HubSpot

GoHighLevel

Eloqua

Marketo

Job description

B2B Tech & Fintech | Agency-Side Campaign Delivery; West Wycombe (Hybrid)

Why Join This Opportunity?

• Own end-to-end digital campaign delivery across multiple B2B tech and fintech clients
• Work in a hands-on role - you'll be building campaigns, not just briefing them
• Deliver structured go-to-market and partner campaigns that directly drive pipeline
• Gain exposure to modern marketing stacks including automation, paid media, webinars and GTM frameworks
• Join a growing agency environment where execution quality, pace and accountability are genuinely valued

The Role

This is a delivery-focused Digital Campaign Manager role for someone who enjoys being hands-on in platforms and owning campaigns from build through to optimisation. You'll execute multi-channel B2B campaigns across vendor and partner programmes, working closely with strategy, content, development and client services teams to turn GTM ideas into high-performing digital journeys.

You’ll manage multiple client campaigns at once, while also supporting internal marketing initiatives - ideal for someone who thrives in a fast-moving agency environment.

Key Responsibilities

• Build and deliver end-to-end digital campaigns across multiple client accounts
• Translate B2B go-to-market strategies into structured, measurable campaign journeys
• Execute vendor and partner campaigns from setup through to reporting
• Webinar campaigns (registration journeys, integrations, reminders and follow-up)
• Roundtable and event campaigns (invites, attendee journeys, post-event nurture)
• Create and optimise emails, landing pages, lead capture journeys and automated nurture flows
• Write and shape campaign copy across emails, landing pages and paid ads
• Plan, build and optimise paid media campaigns, particularly via LinkedIn Campaign Manager
• Execute across channels including email, marketing automation, PPC, SEO and GEO
• Build campaigns within platforms such as HubSpot, GoHighLevel, Eloqua, Marketo or similar
• Track performance, analyse results and continuously optimise campaign outcomes
• Manage multiple timelines and work closely with client services to deliver on deadlines
• Support execution of internal marketing campaigns alongside client delivery

What We're Looking For

• 5+ years' experience in:
• A highly hands-on marketing role within a B2B Tech, IT or Fintech vendor
• Strong working knowledge of marketing automation platforms (HubSpot, GoHighLevel, Eloqua, Marketo or similar)
• Hands-on experience running paid campaigns, particularly LinkedIn Campaign Manager
• Experience building and running webinar campaigns end-to-end
• Strong understanding of lead generation, conversion journeys and B2B performance metrics
• Confident copywriting skills across emails, landing pages and ad creative
• Ability to quickly understand new products, industries and technology

Behavioural Fit

• Comfortable managing multiple priorities in a fast-paced environment
• Strong organisational and time-management skills
• Proactive, solutions-led and commercially aware
• Clear communicator who works well independently and as part of a team

Salary & Package

• Competitive benefits package
• Hybrid working model based from West Wycombe