Campaign Merchandising Lead — UK E‑commerce Growth

TikTok; Greater London; Vor Ort; GBP 65.000 - 90.000; Vollzeit

Zusammenfassung

TikTok UK is seeking a role focused on developing and executing merchandise strategies for UK campaigns and promotions that drive GMV and user growth. You will design merchant incentives, subsidies, and ROI-driven tests while coordinating with Product, Data Analytics and Engineering to align roadmaps with market trends and platform objectives.

You will work with cross-functional teams to optimize campaigns such as seasonal promotions and Black Friday, expanding merchant coverage and improving

Qualifikationen

• 1 year or more relevant work experience in e-commerce, retail, brand management, consulting, business strategy, operations or related fields.
• Bachelor's degree or above in Marketing, Business Administration, Data Analytics, Statistics, Economics or related discipline.
• Strong data analytical and problem-solving skills with proficiency in Excel, SQL and data visualization tools.
• Excellent cross-functional communication and stakeholder management with ability to collaborate across teams.

Aufgaben

• Develop end-to-end merchandise strategies for UK campaigns by analyzing trends and user insights to drive GMV, conversion rates and AOV growth.
• Design merchant incentive mechanisms using platform resources to attract high-quality merchants and competitively priced products.
• Create subsidy strategies for campaigns and conduct A/B tests to optimise ROI and user growth.
• Coordinate with Product, Data Analytics and Engineering to consolidate requirements and build data infrastructure for data-driven strategy.

Kenntnisse

Data analysis

Excel

SQL

Data visualization

Cross-functional collaboration

Stakeholder management

Ausbildung

Bachelor's degree or above

Jobbeschreibung

TikTok UK is seeking a role focused on developing and executing merchandise strategies for UK campaigns and promotions that drive GMV and user growth. You will design merchant incentives, subsidies, and ROI-driven tests while coordinating with Product, Data Analytics and Engineering to align roadmaps with market trends and platform objectives.

You will work with cross-functional teams to optimize campaigns such as seasonal promotions and Black Friday, expanding merchant coverage and improving