Growth Strategy & Analytics Lead – Merchandise

TikTok; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

TikTok is seeking a Senior Strategy & Analytics Manager for Merchandise in London. You will lead end-to-end merchandise growth, shaping strategies across supply, pricing, content, and creator partnerships to accelerate product adoption and revenue.

You will translate insights into actionable experiments, track key metrics, and collaborate with product, merchant, and algorithm teams to land impactful growth initiatives.

Qualifications

• Bachelor’s degree or above required; 5+ years in e-commerce, business strategy, merchandise, growth or related fields.
• Strong analytical and problem‑solving skills; ability to convert data into actionable growth.
• Strategic thinking with ability to identify growth opportunities and design scalable solutions.
• Results‑driven with ownership; able to execute from strategy to delivery and deliver impact.
• Excellent communication and cross‑functional collaboration to influence stakeholders.

Responsibilities

• Own end-to-end merchandise growth: identify opportunities, design strategies, drive execution and optimization.
• Develop product growth strategies across supply, pricing, content, creator matching, traffic and incentives.
• Translate strategic ideas into actionable plans and experiments; track metrics and optimize based on results.

Skills

Strategy development

Analytics

Growth markets

Cross-functional collaboration

Merchandise growth

Education

Bachelor’s degree or above

Tools

SQL

BI

Job description

TikTok is seeking a Senior Strategy & Analytics Manager for Merchandise in London. You will lead end-to-end merchandise growth, shaping strategies across supply, pricing, content, and creator partnerships to accelerate product adoption and revenue.

You will translate insights into actionable experiments, track key metrics, and collaborate with product, merchant, and algorithm teams to land impactful growth initiatives.