Campaign Manager

Moot Group; Stafford; Remote; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive base salary + Bonus

Flexible working environment

Travel opportunities to major conferences

Job summary

A dynamic marketing agency in the United Kingdom is seeking a Campaign Manager to lead digital advertising campaigns across various platforms. The ideal candidate will have over 3 years of experience in programmatic advertising and strong analytical skills. Responsibilities include managing campaign budgets, optimizing performance metrics, and preparing reports. The role offers a competitive salary, flexible working environment, and opportunities for professional travel and development.

Qualifications

• 3+ years managing programmatic advertising campaigns.
• Hands-on experience with major DSPs and social ad platforms.
• Proficient in analytics tools like Google Analytics.

Responsibilities

• Plan, launch, and manage digital advertising campaigns.
• Optimize campaigns within proprietary platforms.
• Monitor performance metrics and prepare reports.

Skills

Campaign management

Analytical skills

Problem-solving

Communication skills

Tools

Google Analytics

Excel

Job description

About Us

lift® is the only audience management platform built specifically for the iGaming industry. Designed to help operators capture, segment and activate their first-party data, Lift enables smarter, data-driven campaign decisions that maximise ROI across programmatic, search and social media channels. With advanced machine learning and a deep understanding of player behaviour, we empower brands to deliver full-funnel marketing strategies for acquisition and retention - globally.

The Role

We’re looking for a data-driven and detail-oriented Campaign Manager to lead the planning, execution, optimization, and reporting of digital advertising campaigns across Programmatic & Social platforms. This role requires deep expertise in DSPs and Paid Social Platforms, strong analytical skills, and the ability to translate performance data into actionable strategy.

You will collaborate closely with clients, engineering and sales to ensure campaigns meet performance goals while maximizing ROI.

Key Responsibilities

• Plan, launch, and manage campaigns across social, display, video, CTV, mobile and native formats

• Operate and optimize campaigns within our proprietary platform and Paid Social Media

• Develop audience targeting strategies using data sets available

• Monitor performance metrics including CTR, CPA, ROAS, viewability, and conversion rates

• Conduct A/B testing on creatives, targeting segments, and bidding strategies

• Implement and troubleshoot tracking solutions (pixels, fl oodlights, tag managers)

• Ensure brand safety and fraud prevention measures are in place

• Prepare performance reports and present insights to internal stakeholders and clients

• Manage campaign budgets, pacing, and forecasting

• Stay up to date with industry trends, privacy regulations, and programmatic best practices

• Liaise with clients to ensure their objectives and expectations are being met

Requirements

• 3+ years of experience managing programmatic advertising campaigns

• Hands-on experience with major DSPs and social ad platforms

• Strong understanding of ad exchanges, SSPs, DMPs, and RTB ecosystems

• Proficiency in analytics tools such as Google Analytics and Excel

• Experience with conversion tracking and attribution models

• Excellent analytical and problem-solving skills

• Strong communication and presentation skills

• Ability to manage multiple campaigns simultaneously

Key Competencies

• Strategic Thinking

• Data-Driven Decision Making

• Attention to Detail

• Time & Budget Management

• Cross-Functional Collaboration

• Client Communication

What are we offering?

• Competitive base salary + Bonus

• Flexible working environment

• Opportunity to shape a category-defining platform in a high-growth industry

• Supportive and ambitious team culture

• Travel opportunities to major global gaming and advertising conferences