Media Operations & Activation Manager

ESL FACEIT Group - EFG

London

Hybrid

GBP 45,000 - 70,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

A leading gaming and esports company in London is seeking an experienced Media Operations & Activation Manager. This role involves driving revenue growth by managing digital advertising campaigns across platforms, collaborating with internal teams, and optimizing campaign performance. Ideal candidates will have strong digital media expertise and a passion for data. The position offers a hybrid work model, allowing flexibility between remote and on-site work.

Qualifications

Strong hands-on experience in digital advertising operations.
Deep expertise in campaign execution across multiple digital platforms.
Analytical mindset with a track record of turning data into actionable insights.

Responsibilities

Oversee the setup and management of advertising platforms.
Collaborate with sales and account management to align campaign strategies.
Lead operational reviews and identify optimization opportunities.

Skills

Digital advertising operations

Analytical mindset

Project management

Communication skills

Tools

Google Ad Manager (GAM360)

Microsoft Excel

Salesforce

Job description

Get AI-powered advice on this job and more exclusive features.

Please note: This position is open to candidates eligible to work in London, UK, on a permanent basis. Visa sponsorship is not available for this role. The role offers a hybrid work model, with flexibility to work both remotely and from our designated office locations as required.

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

Are you ready for the adventure?

Our Advertising team is expanding, and we’re excited to welcome a new member to our dynamic group. We are looking for an experienced Media Operations & Activation Manager who will play a key role in driving revenue growth by delivering operational excellence, leveraging cross-platform expertise, and building strong relationships with sales teams, customers, partners, and other stakeholders.

We are looking for a seasoned digital media leader who brings both strategic depth and operational excellence to a fast-moving, evolving landscape. With a strong command of digital media and a proven track record across platforms such as Google Ad Manager (GAM360), YouTube, Twitch/Amazon DSP, Meta, TikTok, and X (Twitter), etc., the ideal candidate will lead the full campaign lifecycle, ensuring each stage delivers against client objectives and contributes meaningfully to broader business growth.

This role requires more than executional expertise, it demands a strategic operator who can translate data into insight, drive media innovation, and influence both internal teams and client stakeholders. You’ll oversee end-to-end media operations across pre- and post-sales activities, championing best practices and identifying opportunities to maximize performance and revenue growth.

You are a strategic and structured thinker with sharp attention to detail and a passion for data. You thrive in complexity, communicate with clarity, and operate with a collaborative mindset — consistently looking beyond your remit to drive broader business impact

What you’ll do:

Operational Excellence (85%)

Act as the primary stakeholder overseeing the setup, governance, and ongoing management of all current and future advertising platforms (GAM360, Meta, Amazon DSP/Twitch, YouTube, X, etc.)
Partner closely with Sales, Planning, and Account management teams to translate client goals into high-impact, platform specific campaign strategies and tactics.
Serve as a subject matter expert on all advertising platforms — staying ahead of evolving features, capabilities, policies, and best practices.
Own all campaign management workflows (pre-, mid-, and post-sales), ensuring smooth delivery, accuracy, and platform compliance.
Develop and deploy bespoke operational strategies and campaign activations to drive optimal outcomes for clients.
Lead all programmatic workflows, including PG, PD, PMP, and Open Exchange. Create and enforce best practices for Private Marketplaces (PMPs) and Programmatic Guaranteed (PG).
Partner with the ad product team in onboarding and implementation of AdTech solutions, including brand safety, measurement, insights, and brand lift tools.
Deliver detailed insights to uncover performance improvement opportunities across inventory and audience segments.
Build and continuously refine high-efficiency operational workflows; track benchmarks, identify trends, and collaborate with the Ads Product team to elevate the advertising experience.
Oversee inventory management to balance monetization across direct and indirect sales channels.
Maintain platform hygiene to the highest standards, including setup accuracy, policy compliance, and implementation of new formats and monetization opportunities.
Identify operational gaps and inefficiencies across the ecosystem and apply structured, data-led solutions.
Lead Monthly and Quarterly Business Reviews (MBRs/QBRs) from an operational lens, supported by performance trends and data analysis.
Bring a creative, analytical, and structured approach to problem solving, always leading with data.

Cross-Functional Collaboration & Systems (15%)

Work in close partnership with Sales, Planning, and Account Management to align campaign execution with performance goals and reporting needs.
Maintain rigorous hygiene across internal systems, including CRM (Salesforce), finance tools, billing workflows, and operational dashboards.
Lead operational improvement efforts across internal and external processes — collaborating across functions and stakeholders.
Conduct monthly platform hygiene reviews and drive consistency across all operational touchpoints.

What You Bring:

Strong hands-on experience in digital advertising operations, ideally gained within a publisher, media owner, or ad tech environment.
Deep, proven expertise in campaign execution across multiple digital platforms and programmatic environments.
Strong analytical mindset with a track record of turning data into actionable insights and operational improvements.
Advanced knowledge of advertising technologies, platform capabilities, and evolving digital media trends.
Exceptional communication and documentation skills, able to clearly articulate solutions to both internal and external stakeholders.
Highly proficient in Microsoft Excel; comfortable working with large datasets, formulas, pivots, and performance modeling.
Detail-oriented, collaborative, and solutions-driven with a strong sense of ownership and accountability.

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.

Seniority level