Account Manager, Programmatic New London, United Kingdom

MediaCom; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive medical insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

MediaCom in Greater London is seeking a Programmatic Campaign Manager to oversee programmatically bought media plans. This role involves developing technology for effective audience communication, analyzing campaign performance, and ensuring optimal execution. Candidates should have strong experience with DV360 and Google Ads, excellent analytical skills, and a high attention to detail. The position offers competitive medical benefits, significant paid time off, and discounts from partners.

Qualifications

• Experience running programmatic campaigns with DV360 and Google Ads.
• Ability to analyze raw data and develop actionable recommendations.
• Experience with A/B testing and video experiments.

Responsibilities

• Develop industry-leading technology for 1:1 audience communication.
• Monitor campaigns and provide accurate forecasts.
• Collaborate with departments for campaign optimization.

Skills

Experience agency-side or client side

Strong analytical skills

Excellent experience of DV360 and Google Ads

High attention to detail

Experience running display and video audience testing

Tools

Campaign Manager

Xandr DSP

DoubleVerify

Job description

About EssenceMediacom

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry‑leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience. You’ll ensure on‑going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in‑depth analysis, trend spotting, accurate execution, and leading and developing a team.

Campaign Management

• Build effective media plans to organise campaign actions and goals
• Deliver in depth analysis during and post campaign to understand performance beyond top line metrics
• Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well‑developed intelligent campaigns to successfully hit client KPIs
• Collaborate with other departments to get the most out of campaigns
• Have a deep knowledge of the industry and always consider how this can be brought to the day to day
• Working with external partners (e.g. publishers) for planning, buying and optimising media buys

Client Management

• Agree with the clients on targets and how to achieve them. Provide forecasts and monitor campaigns
• Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable

Media Skills

• In‑depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads, in particular, Amazon is desirable)

People Management

• Leverage other people’s skill set to deliver results in clients’ campaigns
• Contribute to the upkeep of display best practice and contribute to documentation of this

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by balancing people and client experiences and cultivating trust
• Lead Optimistically by championing growth and development to mobilise the enterprise

Required:

• Experience agency‑side or client side working on programmatic campaigns with excellent experience of DV360 and Google Ads. Strong analytical skills and a natural affinity for numbers is key; you must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
• High attention to detail with an understanding of optimisation levers across platforms
• Experience running display and video audience and creative testing (e.g. A/B testing, video experiment)
• Experience with implementing Brand Lift measurement across DSPs and with other media owners
• Experience with planning and running display and video campaigns on DV360 and Google Ads, including running YouTube and Programmatic Guaranteed deals
• Good understanding of using Campaign Manager
• Experience with Xandr DSP and other DSPs such as Amazon, as well as third‑party Brand Safety vendors such as DoubleVerify is desirable
• Involvement with forecasting and running campaigns across multiple countries / languages

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Legal and Application Information

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard for particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please note this is a UK based role and requires individuals to have the right to work in this location.