Campaign Manager

Forwardrole; England; On-site; GBP 42,000 - 56,000; Full time

Job summary

Forwardrole is seeking a Customer Campaign Manager to plan and deliver customer email campaigns in a remote-friendly role based in the United Kingdom. You will work with account directors to plan campaigns and own the schedule and delivery process, ensuring efficiency and quality.

You will measure campaign success using analytics, manage list hygiene with data analysts, and build HTML email templates while ensuring QA and version control.

Qualifications

• Hands-on experience delivering email campaigns via ESPs (Dotdigital, HubSpot, Vision6 or similar).
• Experience with project management tools (Scoro, Monday, Trello).
• Proficient with CSV/Excel, segmentation and field mapping.

Responsibilities

• Plan and build campaign strategy with account directors.
• Maintain an up-to-date campaign schedule across clients.
• Improve processes and ensure standards are followed.
• Use analytics, A/B testing and post-campaign learnings to boost effectiveness.
• Create QA checklists and maintain build standards.
• Build, test and send campaigns.
• Manage sign-off workflows and version control.
• Coordinate with data analysts and engineers on hygiene and deliverability.

Skills

Dotdigital

HubSpot

Vision6

Campaign Analytics

CSV & Excel

Process Building

Remote Work

GDPR/PECR

HTML Email

A/B Testing

Tools

Scoro

Monday.com

Trello

Job description

Our client is recruiting a customer campaign manager to support and manage the delivery of their customer email campaigns.

You'll be responsible for the delivery of all customer email campaign, working directly with account directors to plan, manage and schedule campaigns.

Reporting to the CTO, you will own the campaign schedule, build and delivery process, looking to continually improve workflow efficiency and increase effectiveness of all campaigns by measuring campaign success using analytics and reporting.

Key Responsibilities

• Working with account directors to plan and build campaign strategy.
• Keeping a schedule of all campaigns across clients.
• Being proactive to improve process efficiency and enforcing standards.
• Use analytics, A/B testing and post-campaign learning to improve campaign effectiveness.
• QA checklists and build standards - creating and maintaining.
• Build, test and send campaigns.
• Proofing and approval workflow, taking control of sign-off cycles, version control.
• Manage campaigns within agreed scope, identify and flag additional or chargeable work to account directors.
• Work with our data analysts and engineers on list hygiene, deliverability and sender reputation.

Required Skills

• Hands-on experience delivering email campaigns using email service providers such as Dotdigital, HubSpot, Vision6 or similar.
• Experience using project management tooling such as Scoro, Monday, Trello etc.
• Confident working with campaign data, CSV and Excel, segmentation, field mapping etc.
• Able to build processes and tasks for reliability and performance.
• Well organised and self-directed to work remotely.
• An understanding of data protection and data security (PECR, GDPR).
• Experience building, editing and managing HTML email templates.
• Experience cross client testing email creatives, and an understanding of common issues.

Desirables

• Experience managing clients and campaign stakeholders.
• Knowledge of design tools such as Photoshop, In-design, Figma.
• Comfortable using AI tools (e.g. Claude) to speed up copy, QA and reporting.
• Email accessibility (alt text, semantic structure, WCAG).

Other Attributes

• Strong written and verbal communication skills.
• Excellent organisational skills and attention to detail.
• Pro-active and keen to learn.
• Process driven.