Business Development Representative

Ericsson; England; On-site; GBP 32,000 - 42,000; Full time

Job summary

Ericsson is seeking a Business Development Representative for Reading, UK. You will drive lead generation, qualify prospects, and schedule high-value appointments for the Sales team, supporting the portfolio sales effort amidst LTE/5G growth.

Fluency in German, strong communication, and a resilient, consultative mindset are essential to succeed in this fast-moving, outbound-focused role within a high-energy team.

Qualifications

• Associate degree (Marketing/Business preferred) or 6+ months of relevant experience.
• Strong communication skills and the ability to engage prospects with confidence.
• A consultative mindset, ask good questions, listen and uncover needs.
• Grit, resilience, and a “roll-up-your-sleeves” attitude.
• Comfort with managing multiple tasks, priorities, and a fast-moving pipeline.
• Familiarity with Salesforce or similar CRM tools is a plus.

Responsibilities

• Drive lead generation and lead management to keep a steady flow of opportunities.
• Hit quotas by outbound calls and effective lead qualification.
• Develop creative prospecting approaches to grab attention.
• Qualify prospects, uncover needs, and schedule high-value appointments.
• Deliver confident sales presentations when needed to show value.
• Learn products quickly and handle objections with ease.
• Manage schedule, campaigns, and pipeline to hit milestones and quarterly objectives.
• Collaborate with Inside & Field Sales to maximize productivity.
• Share market insights with Sales and Marketing to shape strategy.

Skills

German fluency

Strong communication

Consultative mindset

Grit and resilience

Multi-tasking

CRM experience

Education

Associate degree (Marketing/Business preferred)

Tools

Salesforce

Job description

Business Development Rep

Location: Reading,Berkshire,United Kingdom

Department: 78 Sales

Work Location: onsite

Grow with us

About this opportunity:

As an SDR at Ericsson Enterprise Wireless Solutions, you’ll be at the frontlines of our growth, creating meaningful connections that turn into real business opportunities. Your work will directly fuel our sales engine and open doors for customers to experience the power of LTE and 5G.

What you will do:

• Drive lead generation: Own prospecting and lead management, keeping a steady flow of qualified opportunities moving forward.
• Hit your goals: Meet and exceed quotas by combining strategic outbound calls with thoughtful lead qualification.
• Build a smart game plan: Develop and execute creative prospecting approaches that grab attention and spark interest.
• Set the stage for success: Qualify prospects, uncover their needs, and schedule high-value appointments for Sales Reps.
• Tell the story: Deliver confident sales presentations when needed, highlighting how we solve real-world business challenges.
• Stay sharp and informed: Learn our products quickly, communicate their value with confidence, and handle objections with ease.
• Run your business: Proactively manage your schedule, campaigns, and pipeline to consistently hit milestones and quarterly objectives.
• Be the bridge: Collaborate closely with Inside & Field Sales to maximize productivity and win together.
• Bring insights to the table: Share market intelligence with Sales and Marketing to help shape strategy and messaging.

The skills you bring:

• We’re looking for someone who’s driven, curious, and ready to grow. If you’re hungry to learn, confident in picking up the phone, and eager to be part of a high-energy team, you’ll thrive here.
• Associate’s degree (Marketing/Business preferred) or 6+ months of relevant experience.
• Strong communication skills and the ability to engage prospects with confidence.
• A consultative mindset, you ask good questions, listen well, and uncover needs.
• Grit, resilience, and a “roll-up-your-sleeves” attitude.
• Comfort with managing multiple tasks, priorities, and a fast-moving pipeline.
• Familiarity with Salesforce or similar CRM tools is a plus
• please note you must be fluent in German

Primary country and city: United Kingdom (GB) || Reading

Job details: Portfolio Sales Support

Job Stage: Job Stage 6

Primary Recruiter: Sarah Naylor-Scott

Hiring Manager: Corey Blackwell