Business Development Rep

Ericsson; Reading; On-site; GBP 32,000 - 48,000; Full time

Job summary

Ericsson is seeking an SDR in Reading, United Kingdom, to drive lead generation and pipeline through strategic outbound activity. You’ll qualify prospects, schedule high-value appointments, and collaborate with Inside and Field Sales to maximize outcomes.

You’ll learn our LTE/5G solutions, articulate value with confidence, and manage a fast-moving pipeline, while meeting quarterly objectives in a high-energy sales environment.

Qualifications

• Associate’s degree (Marketing/Business preferred) or 6+ months of relevant experience.
• Strong communication skills and the ability to engage prospects with confidence.
• A consultative mindset, you ask good questions, listen well, and uncover needs.
• Grit, resilience, and a “roll-up-your-sleeves” attitude.
• Familiarity with Salesforce or similar CRM tools is a plus.

Responsibilities

• Drive lead generation: Own prospecting and lead management, keeping a steady flow of qualified opportunities moving forward.
• Hit your goals: Meet and exceed quotas by combining strategic outbound calls with thoughtful lead qualification.
• Build a smart game plan: Develop and execute creative prospecting approaches that grab attention and spark interest.
• Set the stage for success: Qualify prospects, uncover their needs, and schedule high-value appointments for Sales Reps.
• Tell the story: Deliver confident sales presentations when needed, highlighting how we solve real-world business challenges.
• Stay sharp and informed: Learn our products quickly, communicate their value with confidence, and handle objections with ease.
• Run your business: Proactively manage your schedule, campaigns, and pipeline to consistently hit milestones and quarterly objectives.
• Be the bridge: Collaborate closely with Inside & Field Sales to maximize productivity and win together.
• Bring insights to the table: Share market intelligence with Sales and Marketing to help shape strategy and messaging.

Skills

Lead generation

Outbound calling

Communication skills

Consultative selling

Pipeline management

CRM familiarity

Education

Associate degree / 6+ months experience

Tools

Salesforce

Job description

Grow with us

About this opportunity: As an SDR at Ericsson Enterprise Wireless Solutions, you’ll be at the frontlines of our growth, creating meaningful connections that turn into real business opportunities. Your work will directly fuel our sales engine and open doors for customers to experience the power of LTE and 5G.

What you will do:

• Drive lead generation: Own prospecting and lead management, keeping a steady flow of qualified opportunities moving forward.
• Hit your goals: Meet and exceed quotas by combining strategic outbound calls with thoughtful lead qualification.
• Build a smart game plan: Develop and execute creative prospecting approaches that grab attention and spark interest.
• Set the stage for success: Qualify prospects, uncover their needs, and schedule high-value appointments for Sales Reps.
• Tell the story: Deliver confident sales presentations when needed, highlighting how we solve real-world business challenges.
• Stay sharp and informed: Learn our products quickly, communicate their value with confidence, and handle objections with ease.
• Run your business: Proactively manage your schedule, campaigns, and pipeline to consistently hit milestones and quarterly objectives.
• Be the bridge: Collaborate closely with Inside & Field Sales to maximize productivity and win together.
• Bring insights to the table: Share market intelligence with Sales and Marketing to help shape strategy and messaging.

The skills you bring:

• We’re looking for someone who’s driven, curious, and ready to grow. If you’re hungry to learn, confident in picking up the phone, and eager to be part of a high-energy team, you’ll thrive here.
• Associate’s degree (Marketing/Business preferred) or 6+ months of relevant experience.
• Strong communication skills and the ability to engage prospects with confidence.
• A consultative mindset, you ask good questions, listen well, and uncover needs.
• Grit, resilience, and a “roll-up-your-sleeves” attitude.
• Comfort with managing multiple tasks, priorities, and a fast-moving pipeline.
• Familiarity with Salesforce or similar CRM tools is a plus

please note you must be fluent in German

We encourage you to consider applying to jobs where you might not meet all the criteria. We recognize that we all have transferrable skills, and we can support you with the skills that you need to develop. Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer.

Primary country and city: United Kingdom (GB) || Reading

Job details: Portfolio Sales Support

Job Stage: Job Stage 6

Primary Recruiter: Sarah Naylor-Scott

Hiring Manager: Corey Blackwell