Business Development Manager - PRS Wales and South West

Force; Wales; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Uncapped bonus potential

Company car or car allowance

Private healthcare

Pension scheme

25 days' annual leave

Job summary

Force is seeking a results-driven Business Development Manager to lead the PRS portfolio across the South West and Wales. You will build strategic relationships with surgeons, NHS procurement teams and private providers, driving new business, expanding product usage and contributing to revenue growth.

The role is full-time, on-site, with a competitive base salary of £45,000–£60,000 plus uncapped bonus and company car or allowance, plus private healthcare and a pension.

Qualifications

• Proven experience in medical device, surgical or healthcare sales.
• Track record of generating new business and revenue growth.
• Strong understanding of NHS structures and procurement processes.
• Established relationships with surgeons, consultants and clinical staff.
• Excellent communication and negotiation skills.

Responsibilities

• Own South West & Wales territory with strategic account plans.
• Identify and convert NHS and private healthcare opportunities.
• Develop territory growth strategies and maximise revenue.
• Drive new account acquisition and expand existing relationships.
• Deliver product demonstrations and clinical education.
• Maintain accurate forecasts, pipeline and CRM records.

Skills

Medical device sales

Healthcare account management

NHS procurement knowledge

Relationship building

Clinical stakeholder engagement

Job description

Business Development Manager - PRS

Location: South West England & Wales
Salary: £45,000-£60,000 base per annum + bonus + company car or car allowance
Contract: Full-time, permanent
Working Hours: Monday-Friday

Our client is an established and growing organisation within the medical devices and biologics sector, working closely with surgeons and healthcare professionals across both the NHS and private healthcare markets.

With a strong portfolio of specialist medical products and solutions, the business is committed to delivering high-quality, innovative products that support clinical excellence and improve patient outcomes. As part of its continued growth strategy, the organisation is investing heavily in its PRS division, expanding its presence across several key surgical specialities, including Breast Reconstruction, Maxillofacial, ENT, Ophthalmology and General Surgery.

An exciting opportunity has arisen for an ambitious and commercially driven Business Development Manager to join the expanding team, covering the South West and Wales. This is an excellent opportunity for someone who enjoys developing new business, building strong clinical relationships and taking ownership of a territory with significant growth potential. The successful candidate will work closely with leading clinicians and healthcare professionals, identifying opportunities to expand existing accounts, develop new relationships and introduce innovative products across NHS and private healthcare settings.

This role would suit a motivated, high-energy individual with a strong desire to succeed, a proactive approach to business development and the ambition to progress within a growing commercial team.

Please note: Candidates must be based within the South West of England or Wales due to the geographical territory covered.

Main Duties & Responsibilities:

• Take ownership of the South West and Wales territory, developing and implementing strategic account plans.
• Identify, target and convert new business opportunities across NHS and private healthcare providers.
• Develop and execute territory growth strategies to maximise commercial opportunities.
• Drive revenue growth through new account acquisition and the development of existing customer relationships.
• Build and maintain strong relationships with surgeons, consultants, procurement teams and theatre staff.
• Deliver product demonstrations, clinical education and in-theatre case support where required.
• Promote specialist products and solutions through a consultative, value-led sales approach, focusing on clinical benefits and patient outcomes.
• Identify opportunities to expand product usage across existing accounts and new departments.
• Maintain accurate sales forecasts, pipeline reporting and CRM records.

Previous Experience & Qualifications:

• Proven experience in medical device, surgical or healthcare sales.
• A successful track record of generating new business and delivering revenue growth.
• Good understanding of NHS structures, procurement pathways and healthcare decision-making processes.
• Experience building relationships with surgeons, consultants and other clinical stakeholders.
• Excellent communication, presentation and negotiation skills.
• Commercially driven, ambitious and motivated by achieving results.
• An entrepreneurial mindset with the ability to identify and develop new opportunities.
• Resilient, proactive and highly self-motivated, with the ability to work independently and manage a regional territory.

Salary and Benefits:

• Competitive basic salary of £45,000-£60,000, depending on experience.
• Uncapped bonus potential.
• Company car or car allowance.
• Private healthcare.
• Pension scheme.
• 25 days' annual leave.
• Full-time, permanent position, Monday-Friday.
• Opportunity to join a rapidly expanding specialist medical sales team with significant growth potential.

If you are an ambitious medical sales professional looking for your next challenge and want to play a key role in developing a growing specialist product portfolio, we would love to hear from you.