Business Development Manager - Paid Media & Digital Advertising

Allen Associates (Oxford) Ltd; Oxford; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Commission

Holidays

Pension

Onsite parking

Development

Job summary

Allen Associates (Oxford) Ltd is seeking a confident Business Development Manager with a proven B2B sales track record in paid media and digital advertising. You will win new business through consultative selling and clear articulation of marketing solutions.

Based in Oxford, this hybrid role offers one day from home per week. You will manage the full sales cycle, engage marketing and growth leaders on Google Ads, Meta Ads, ROAS and attribution, and grow a healthy pipeline.

Qualifications

• Three years of B2B sales experience in marketing solutions.
• Proven track record of hitting new business targets.
• Comfort engaging with marketing leadership and discussing paid media concepts.

Responsibilities

• Managing the full sales cycle from prospecting to closing, ensuring targets are met or exceeded.
• Engaging marketing and growth leaders to discuss paid media strategies, including Google Ads, Meta Ads, ROAS, CAC, and attribution.
• Building credibility through consultative selling, handling objections, and communicating the value of AI-driven advertising services.
• Developing and maintaining a pipeline of qualified prospects through outbound efforts, networking, and using sales tools.
• Demonstrating service benefits and negotiating contracts to secure new business opportunities.
• Tracking activity and maintaining accurate records within CRM systems for follow-up and forecasting.

Skills

B2B sales

Consultative selling

Prospecting

Relationship building

Negotiation

Tools

CRM software

Job description

Business Development Manager

Are you a confident salesperson with a proven track record in B2B sales, within Paid Media & Digital Advertising? If you thrive on winning new business and have experience selling marketing solutions, this role could be for you.

Business Development Manager Responsibilities

This position will involve, but will not be limited to:

• Managing the full sales cycle from prospecting to closing, ensuring targets are met or exceeded.
• Engaging marketing and growth leaders to discuss paid media strategies, including Google Ads, Meta Ads, ROAS, CAC, and attribution.
• Building credibility through consultative selling, handling objections, and communicating the value of AI-driven advertising services.
• Developing and maintaining a pipeline of qualified prospects through outbound efforts, networking, and using sales tools.
• Demonstrating service benefits and negotiating contracts to secure new business opportunities.
• Tracking activity and maintaining accurate records within CRM systems for follow-up and forecasting.

Business Development Manager Rewards

• Salary: £35,000 - £40,000 plus commission.
• 25 days holiday plus bank holidays.
• Access to a pension scheme with employer contributions.
• Free onsite parking.
• Supportive team environment with ongoing professional development.

The Company

Our client is dedicated to integrating strategy, media, and creative work with technology to deliver measurable results.

Business Development Manager Experience Essentials

• At least three years of B2B sales experience, selling marketing-related solutions such as martech, adtech, or agency services.
• Proven success in achieving new business targets.
• Confidence engaging with marketing and growth leadership and discussing paid media concepts like Google Ads, Meta Ads, ROAS, CAC, and attribution.
• Experience within a performance marketing agency or ad platform is desirable.
• Familiarity with outbound sales tools and CRM systems.
• Excellent written communication, organisation, and self-motivation.

Location

Based in Oxford, this role offers hybrid working from home once a week. The office is accessible via public transport, with free parking options available.