Business Development Manager

XOXO SODA; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

XOXO Soda is seeking a proactive Business Development Manager to drive volume and visibility across London’s café and lifestyle retailers. You will build lasting relationships with independent accounts, lead on promotions and trade activation, and own CRM reporting while shaping growth for a disruptive drinks brand.

Based on the ground, you’ll travel across London, open new doors, and convert first-time stockists into long-term partners, delivering against monthly targets in a fast-moving

Qualifications

• Proven sales, account management or customer success track record.
• Strong communication and commercial acumen.
• Comfortable in a fast-paced, high-growth environment.
• Passion for culture-led, disruptive brands.

Responsibilities

• Own and grow a portfolio of independent accounts and regional London chains.
• Drive volume and visibility via promotions and trade activation.
• Lead sell-in conversations with cafés, bars and lifestyle retailers.
• Own CRM and reporting across accounts and monitor performance.
• Gather market insights to guide commercial strategy.

Skills

Account management

Sales

Client relationship management

Field sales

Job description

Are you the kind of person who can walk into a café, clock the fridge layout and already be thinking: “XOXO belongs here”? Do you thrive on building real relationships and bringing bold brands to life in the real world? Well, look no further.

We're looking for a standout Business Development Manager to drive visibility, volume and vibrant partnerships across London. If you're obsessed with growing challenger brands, building standout customer relationships and bringing a category to life, we want to hear from you.

This is very much a field-based role! You'll be out and about across London, meeting customers, opening new doors and building relationships face-to-face. We're looking for someone who loves being on the ground, getting stuck in and bringing the XOXO brand to life, rather than sitting behind a desk.

Territory Account Management

• Own and grow a portfolio of key independent accounts and regional chains across London
• Drive volume and visibility via promotional sell-in, merchandising and trade activation
• Build strong, long-term relationships with cafés, bars, convenience stores and lifestyle retailers
• Lead sell-in conversations with cafés, bars, convenience stores and lifestyle retailers
• Deliver against monthly volume, distribution and menu listing targets
• Own CRM and reporting across your accounts
• Monitor trade compliance and in-store promotional performance

Field Intelligence & Feedback

• Share market, shopper and competitor insights to help guide commercial strategy
• Feed into product innovation and channel-specific execution plans
• Work closely with the Head of OOH for coaching, performance tracking and support
• Partner with Wholesale NAM to ensure smooth handovers and volume uplifts
• Previous experience working with independent cafés, bars or lifestyle retailers
• Strong understanding of London's café, hospitality and lifestyle-led retail landscape
• A confident communicator, commercially astute and naturally self-led
• Proven success in sales, account management or customer success
• Comfortable working in a fast-paced, high-growth environment
• Passion for culture-led, disruptive brands

STRUCTURE OF ROLE

Your job is to drive volume and visibility across London through exceptional account management, new business development and trade execution.

The Business Development Manager is the face of XOXO Soda for local accounts, delivering standout customer experiences that turn first-time stockists into long-term partners.

MEASURES OF SUCCESS

New account wins across the region

Distribution, menu listings and multisite targets

Repeat order rate and uplift in volume

Effective trade promotion and compliance

Strong customer relationships and retention

Be part of a fast-growing brand shaking up the drinks industry

Join a fun, ambitious and high-energy team that's obsessed with what we do

Make a real impact across one of our most important growth markets