London Sales Manager

Signature Career Management; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Autonomy in field-based role

Supportive sales team

Meaningful impact in a growing brand

Job summary

A leading foodservice brand seeks a Sales Manager based in London to drive sales across contract catering and independent coffee shops. The ideal candidate has a successful track record in FMCG sales, strong knowledge of the London foodservice landscape, and a passion for sustainability. This role offers genuine autonomy within a supportive team. Join the team to make a significant impact while representing a brand that values health and quality.

Qualifications

• Proven success in FMCG drinks or foodservice sales.
• Strong understanding of the foodservice landscape in London.
• Ability to develop relationships with key stakeholders.
• Passion for health, sustainability, and real ingredients.
• Growth mindset and ambition to help scale a brand moving fast.

Responsibilities

• Drive sales in areas focusing on contract catering and independent coffee shops.
• Build strong relationships in the foodservice sector.
• Champion a product range while working autonomously in a field role.
• Champion a product range that customers genuinely love and represent it with passion.
• Enjoy the autonomy of a field-based role with support from a dynamic sales team.

Skills

Business Development

Sales management

Relationship building

Commercial awareness

Knowledge of London foodservice landscape

Growth mindset

Job description

Are you passionate about health, flavour, and sustainability and ready to make your mark in a fast-moving FMCG business that’s shaking up the market?

This is your chance to join an established B-Corp certified, category-leading brand making waves across foodservice with its delicious and nutritious product range – bursting with natural ingredients and bold ambition. From humble beginnings in a London market stall to becoming a household name in foodservice, this business has never lost its energy, creativity, or entrepreneurial spirit.

Now, they’re looking for a London-based Sales Manager to take ownership of Greater London –focusing on contract catering groups and independent coffee shops. The brand already partners with major wholesalers (Bidfood, Brakes, and now Booker), and the foundations are rock solid. What’s needed is someone to drive volume, build visibility, and bring passion to every customer conversation.

The Opportunity

• Take the lead in driving sales across contract catering, independents, and higher education sites.
• Work with established routes to market – your focus is all about pull-through, activation, and growth.
• Build strong relationships with area and operations managers across key catering groups.
• Champion a product range that customers genuinely love – and be proud to represent it.
• Enjoy the autonomy of a field-based role with full support from a dynamic, close-knit sales team.

What We’re Looking For

• Proven success as a Business Development Manager or Field Sales Manager in FMCG drinks, foodservice, OOH, or wholesale.
• A strong understanding of the London foodservice landscape, ideally with existing contacts.
• A natural relationship‑builder with commercial edge, resilience, and the ability to spot opportunities others miss.
• Passion for health, sustainability, and real ingredients,
• you’ll believe in the product and sell with authenticity.
• A growth mindset and the ambition to help scale a brand that’s moving fast.

Why You’ll Love It

You’ll be part of a business that’s big enough to offer stability and support, but small enough that your voice is heard and your wins really matter. Expect genuine autonomy, inspiring leadership, and a culture built around teamwork, positivity, and pride in doing things the right way.

If you’re looking for a brand with purpose, people with personality, and products that sell themselves once tasted – this is the one!

Ready to take London by storm?

To apply directly please send a copy of your CV to [e-mail] or [e-mail].

Alternatively, please apply via the link below.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role.

Please note Signature Career Management is acting as an employment agency.