Business Development Executive - South Africa (UK-Based)

Twinkl Limited; Sheffield; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a Business Development Executive to drive growth in the South African market. The role involves selling to schools and understanding the local curriculum. Ideal candidates will have sales experience and strong communication skills. This is a full-time, office-based position in Sheffield, UK, with travel expectations.

Benefits

33 annual leave days per year

Flexible working policy

Cycle-to-work scheme

Life insurance

Enhanced pension contribution

Qualifications

• Sales experience, ideally within education or EdTech.
• Excellent verbal and written communication skills.

Responsibilities

• Identify and contact potential customers through outbound calls and emails.
• Close sales and meet or exceed monthly sales targets.

Skills

Sales

Communication

Interpersonal Skills

Knowledge of South African Education

Job description

The following content displays a map of the jobs location - Sheffield, UK

Job Reference twinkl/TP/664/1209

Number of Positions:

1

Contract Type:

Full Time

Working Hours:

37.5

Location:

Sheffield, UK

Closing Date:

08/06/2025

Job Category:

B2B

Region / Division:

Not Applicable

Business Unit:

Not Applicable

Job Introduction

Location: UK - Office-based, Sheffield

Position Type: Full-time, 37.5 hours per week (Mon-Fri)

Line Manager:Mike Eccles - Head of Group Sales

Job Overview:

We’re looking for a highly motivated Business Development Executive to join our new sales division in the South African market. You will be responsible for driving growth by selling to schools and other key strategic organisations and groups, while ensuring a deep understanding of the South African curriculum.

This role requires you to stay up to date with the South African education system, curriculum developments and competitors to position Twinkl’s memberships and products effectively.

Your primary responsibilities will include identifying and reaching out to principals, senior leadership teams, education leaders and CEOs, promoting our products, and closing sales.

The ideal candidate will be an excellent communicator, relationship builder and a results-driven professional with a passion for education and sales. Our recruitment process includes a role-play sales task to showcase your communication skills and enthusiasm for the role.

Please note:This is a UK-based role with the expectation to travel to our Twinkl HQ office based in Sheffield, UK. Applications from candidates based outside the UK will not be accepted.

Key Responsibilities:

• Identify and contact potential customers through outbound calls, emails and other communication channels
• Convert inbound leads into customers
• Promote Twinkl’s products and services, clearly explaining their benefits to South African educators
• Address customer questions, concerns and objections effectively
• Close sales and meet or exceed monthly sales targets
• Maintain accurate records of sales activities and customer interactions
• Collaborate with the wider sales team to develop and implement strategies for increased sales
• Stay informed about industry trends, competitor activities and market conditions

Experience & Requirements:

• Sales experience, ideally within education or EdTech
• Excellent verbal and written communication skills
• Strong interpersonal skills with the ability to build rapport with potential customers
• Knowledge of the South African education system and passion for staying up to date with curriculum developments
• Results-oriented mindset with the drive to achieve and exceed sales targets

You’ll Work With:

• Sales, Marketing, Sales Operations and Data teams

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave