Business Development Executive – (On-Trade)

SHS Group; Cheltenham; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Holiday purchase scheme

Summer hours

Pension scheme

Ongoing training and development

Job summary

SHS Drinks, Southwest England, is seeking a proactive Business Development Executive for On-Trade roles in the Southwest region. You will win new business, nurture accounts, and drive activations across independent venues and regional chains, balancing brand strategy with client needs.

You’ll collaborate with marketing and demand planning to maximise opportunities, manage promotions, and stay within SHS and Portman Group guidelines. Expect evening and weekend activity to meet activation peaks.

Qualifications

• 1–2 years' experience in a similar role.

Responsibilities

• Win new business and grow existing accounts across Independent and Regional Operators, driving sales and brand engagement.
• Build collaborative customer partnerships translating brand ambition into real-life success.
• Boost distribution, visibility and availability by identifying gaps and setting targets.
• Create and execute bold, account-specific activations that drive NPD, volume and growth.
• Design and deliver promotional plans that excite customers and drive results.
• Hit KPIs aligned with brand goals while following codes of conduct.
• Collaborate cross-functionally with marketing, demand planning, finance and more.

Skills

Strategic mindset

Negotiation

Account management

Business development

Networking

Presentation skills

Tools

CRM software

Job description

Business Development Executive – (On-Trade)

SHS Drinks, Southwest England

Closing Date: 15th Oct 2026

What you'll be doing

• Win new business and grow existing accounts across Independent and Regional Multiple Operators - driving sales, brand love, and consumer engagement.
• Build collaborative customer partnerships that translate brand ambition into real-life success. You'll be the bridge between customer needs and brand strategy.
• Boost distribution, visibility & availability by identifying gaps, setting clear targets, and matching customer needs with brand strengths.
• Create and execute bold, account-specific activations that drive NPD, volume, and sustainable growth, all while keeping both brand and customer objectives at the forefront and managing cost investment.
• Design and deliver promotional plans that excite customers and drive results, all built into our planning tools for seamless execution.
• Hit key KPIs aligned with brand and company goals, always operating within the Portman Group and SHS codes of conduct.
• Collaborate cross-functionally with marketing, demand planning, commercial finance, and more, ensuring a joined-up approach that maximises impact.
• Tap into powerful networks, from RTM account managers to bartenders and hospitality operators, to win new business and protect existing relationships.
• Embrace flexibility, this isn't a 9–5 role. Be ready to engage with customers when they're at their busiest (activations) and at their quietest (negotiations & presentations), including evenings and weekends.
• Live the SHS ‘Spirit’ ways of working, bringing energy, integrity, and collaboration to everything you do.
• Stay informed and contribute, attend key internal meetings to share insights on performance, competition, and best practices.
• Communicate with impact, internally and externally, to drive demand, availability, and visibility at the point of purchase. Keep CRM and reporting systems up to date (daily).
• Use structured selling principles to guide your approach and maximise effectiveness.
• Take ownership of personal cost control and company property.
• Always operate professionally, upholding team & company standards whilst representing our brands with pride.

Who we are looking for

• A strategic mindset and a passion for growth - both the business and your career.
• The ability to spot opportunities, win new accounts, and nurture existing ones.
• A network of decision-makers in On-Trade venues across the Southwest, or the drive & ability to build one fast.
• A natural flair for influence, negotiation, and activation - you'll be the face of our brands in your region.
• 1-2 years' experience in a similar role.
• Candidates should have access to the Central, Cotswolds and Southwest region: Cheltenham, Gloucestershire, Worcestershire, Cotswolds, Warwickshire and some wider expansion.
• Competitive Salary and Performance-related bonus
• Holiday Purchase Scheme
• Summer Hours
• Pension Scheme
• Ongoing Training and Development Opportunities