Business Development Executive (West London)

Scotch Whisky; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Bonus plan

Private Healthcare

Pension contribution

Cycle to Work scheme

Life Assurance

Job summary

William Grant & Sons is seeking an energetic field-based Commercial Activation Specialist to manage Premium, Select and Exclusive On Trade accounts across a defined territory in Greater London. You will drive brand activation, secure cocktail menu status, and build compelling partnerships with key outlets to deliver growth.

You will travel regularly, develop tailored solutions for customers, and promote our premium spirits portfolio through proactive engagement and expert category knowledge.

Qualifications

• Commercially minded with strong business acumen.
• Excellent organisational, communication and presentation skills.
• Experience in sales and/or marketing within On Trade, hospitality, drinks industry or similar.
• Full driving licence and ability to travel regularly.

Responsibilities

• Manage core number of Premium, Select and Exclusive accounts to deliver activation programmes.
• Secure portfolio range distribution and cocktail menu status in key outlets.
• Network with influencers and route-to-market colleagues.
• Develop tailored solutions to meet consumer and customer needs.
• Provide expert advice on Spirits category and brand range by segmentation.
• Identify new brand and outlet opportunities for targeting consumers.
• Promote WG&S brands through social media in partnership with customers.

Job description

An exciting opportunity to join William Grant & Sons, to activate our premium and luxury spirits brands by implementing programmes in our On Trade outlets.

William Grant & Sons: a home where Rare Characters thrive. We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

Key responsibilities

• Manage a core number of Premium, Select and Exclusive accounts within a territory to deliver the On Trade brand building plan and activation programme.
• Securing portfolio range distribution and cocktail menu status in key outlets to drive advocacy and sales of our brands.
• Network with the key influencers in the territory and key route to market colleagues.
• Achieve preferred premium partner status with key outlets by developing tailored solutions to meet consumer and customer needs.
• Establishing expert status through advice on the Spirits Category, proposing range by segmentation.
• Identify new brand and outlet opportunities that enable the targeting of the right consumers.
• Promote WG&S brands through own social media accounts, and work in partnership with customers to identify social media opportunities to promote our brands.

About you

We are looking for a commercially minded individual who can balance delivering business results with building premium brands. You will be confident managing customer relationships, identifying growth opportunities and influencing stakeholders across the On Trade landscape.

You will possess strong organisational, communication, and presentation skills, together with the ability to manage multiple priorities across a dynamic territory. Experience in sales and/or marketing within the On Trade, hospitality, drinks industry, or a comparable commercial environment would be advantageous.

A full driving licence and the ability to travel regularly across the territory are required for this field-based role.

Reward and benefits

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.