National Account Manager

Global Brands Limited; West Midlands; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus

25 days holiday + 8 bank holidays

Company pension

Employee Assistance Programme

Staff discount

Long-service awards

EV Car Scheme

Death in service

Money management support

Training opportunities

Career progression

Job summary

Global Brands Ltd. is seeking a National Account Manager to own a portfolio of national pub customers, building strong relationships and negotiating commercial deals across the UK pub channel.

You’ll own the P&L, develop Joint Business Plans, and work with Head Office to drive volume, distribution, revenue and profit, while collaborating with Regional Field Sales to translate plans into real outcomes. You’ll engage Brand and Marketing teams to execute campaigns and use market data to spot

Qualifications

• Proven sales and account management experience, ideally in drinks/FMCG.
• Experience in brand selling and building commercially successful customer relationships.
• Strong ability to use market and customer data to shape recommendations and commercial plans.
• Experience working with national pub companies or leased & tenanted sector is a plus.
• Strong negotiation skills with the confidence to operate at Head Office level.
• Excellent communication, presentation and interpersonal skills.
• Proficient in Excel and PowerPoint to support performance reviews.
• Great organisation and time management with ability to handle multiple priorities.
• Genuine interest in the drinks industry and understanding of brands and categories.
• Ability to collaborate with internal and external stakeholders, from buyers to Brand and Marketing teams.

Responsibilities

• Own and grow a portfolio of key national pub customers and manage revenue, volume and profitability.
• Build relationships with buyers and customer teams as a trusted commercial partner.
• Develop and deliver Joint Business Plans that drive profitable growth.
• Lead pricing, promotions, activation, ranging and visibility negotiations.
• Identify new customers and distribution opportunities for our brands.
• Collaborate with Regional Field Sales to convert national agreements into real distribution.
• Work with Brand and Customer Marketing to ensure campaigns land successfully.
• Use data to understand performance and identify opportunities.
• Monitor competitor activity and market trends to inform strategy.
• Provide regular updates on performance and opportunities to leadership.

Skills

Account management

Brand selling

Data analysis

Negotiation

P&L understanding

Communication

Excel

PowerPoint

Time management

Drinks industry knowledge

Stakeholder management

Job description

Department: On Trade – National Pubs Co’s

Job Type: Full-time, Permanent

Reports to: National Account Controller

Fancy putting some of the UK's best-loved drinks brands in front of millions of pub-goers?

At Global Brands, we create, build and grow drinks brands that people know and love – from VK and HOOCH to Franklin & Sons, across RTDs, spirits, soft drinks and beer.

We’re looking for a National Account Manager to take ownership of a portfolio of key national pub customers, building strong relationships, negotiating great commercial deals and finding new ways to grow our brands.

This is a role with plenty of commercial responsibility. You’ll own the P&L for your customers, build robust Joint Business Plans and work at Head Office level to drive volume, distribution, revenue and profit.

But it’s not just about what happens in the boardroom. You’ll work closely with our Regional Field Sales team to make sure the plans you agree actually come to life in pubs across the country.

What you’ll be doing

• Own and grow a portfolio of key national pub customers, taking responsibility for revenue, volume, distribution and profitability.
• Build strong relationships with buyers and customer teams, becoming a trusted commercial partner.
• Develop and deliver Joint Business Plans (JBPs) that create sustainable and profitable growth.
• Lead commercial negotiations around pricing, promotions, activation, ranging, category plans and brand visibility.
• Identify new customers, new ranging opportunities and new ways to get our brands into more outlets.
• Work with customers to develop effective launch plans for new ranges and NPD.
• Partner with our Regional Field Sales team to turn national agreements into real distribution, visibility and sales in the trade.
• Work closely with Brand and Customer Marketing to make sure campaigns, brand plans and NPD launches land brilliantly.
• Use market and customer data to understand performance, make recommendations and identify opportunities.
• Keep a close eye on competitor activity and market trends, bringing insight back into the business.
• Build effective journey plans that balance prospecting, customer development and channel priorities.
• Sell our brands profitably, providing customers with category solutions that work for both sides.
• Provide regular updates on customer performance, opportunities and the competitive landscape.

What great looks like

• Your customers see you as a commercial partner, not just another supplier.
• Your accounts are growing in the right way – volume, distribution, revenue and profit.
• Your JBPs aren’t just documents sitting in a folder. They’re being executed and delivering results.
• You’ve secured new listings, new distribution and new opportunities for our brands.
• National agreements are translating into real activity and visibility in pubs across the country.
• You know your P&L and understand exactly what’s driving performance.
• You’re spotting opportunities before the competition does.
• You build great relationships with buyers while still being confident enough to negotiate hard when it matters.
• Our Field Sales team knows what the plan is and has everything they need to deliver it.
• Most importantly, your customers are growing, our brands are growing and the numbers stack up.

What you’ll bring

We’re looking for someone with:

• Proven sales and account management experience, ideally within the drinks/FMCG sector.
• Experience of brand selling and building commercially successful customer relationships.
• A strong understanding of how to use market and customer data to shape recommendations and commercial plans.
• Experience working with national pub companies or the Leased & Tenanted sector would be a big advantage.
• Strong commercial and negotiation skills, with the confidence to operate at Head Office level.
• The ability to understand P&L, profitability, revenue and distribution – and use those numbers to make better decisions.
• Excellent communication, presentation and interpersonal skills.
• Strong Excel and PowerPoint skills.
• Great organisation and time management – you’ll have plenty going on.
• A self-starter mentality, with the passion and resilience to keep things moving.
• A genuine interest in the drinks industry and an understanding of brands, categories and what makes customers tick.
• The ability to work confidently with both internal and external stakeholders, from customer buyers and category teams to Brand, Marketing, Finance and Field Sales.

We’re an ambitious, entrepreneurial drinks business with a portfolio of brands that gives you plenty to get excited about.

You’ll have the opportunity to own some seriously important customer relationships, shape commercial strategy and make a visible impact on the growth of our brands across the UK pub channel.

You’ll have the support of our wider Sales, Brand, Marketing, Finance and Field teams – but plenty of autonomy to make your customers your own.

We work hard, support each other and celebrate the wins. And when you’re working in the drinks industry, there’s usually a good reason to raise a glass along the way.

The package

• Competitive salary plus annual performance bonus
• Enhanced holiday of 25 days plus 8 bank holidays plus the option to buy or sell up to 5 days
• Company pension
• Employee Assistance Programme with Westfield Health
• Staff discount across our hotels and range of drinks products
• Other benefits including long-service awards, additional holiday days, EV Car Scheme, death in service and access to our money management support service
• Opportunities for career progression within the business
• In-house training opportunities

Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.

Please advise us if you require any adjustments during the interview process.