Business Development Executive – B2B Sales

HeathBrook Workwear Solutions; Lincoln; On-site; GBP 28,000 - 37,000; Full time

Benefits offered by this job

Major UK and international orgs

Structured target-account approach

Sales team development

Job summary

HeathBrook Workwear Solutions in Lincoln is seeking a Business Development Executive to build new relationships with leading UK organisations. This role focuses on researching targets, initiating credible conversations and creating high-quality opportunities for the sales team.

You'll engage senior decision-makers through phone, LinkedIn and email, qualify opportunities, and work closely with Sales and Marketing to develop target accounts. Office-based with UK travel as needed.

Qualifications

• Experience in B2B sales or business development preferred.
• Able to engage senior decision-makers and influencers.
• Comfortable researching and targeting accounts.
• Willing to travel within the UK.
• Office-based role in Lincoln.

Responsibilities

• Research target organisations and identify decision-makers.
• Proactively approach prospects by telephone, LinkedIn, email and other channels.
• Confidently engage people at all levels, including senior decision-makers.
• Understand enough about each prospect to tailor approaches.
• Identify and qualify potential opportunities.
• Secure high-quality meetings for the sales team.
• Follow up consistently and professionally.
• Manage prospects and activity in HubSpot.
• Work with Sales and Marketing to develop target accounts.

Skills

B2B sales

Prospecting

Research

Phone outreach

Stakeholder engagement

Organization

Communication

Resilience

Tools

HubSpot

LinkedIn

Job description

Business Development Executive – B2B Sales

£28,000–£37,000 basic, depending on experience

Lincoln | Office based

The opportunity

HeathBrook is looking for a Business Development Executive to help us develop new relationships with some of the UK's leading organisations.

We provide workwear, uniform, PPE and technology-led managed solutions to major businesses, with a particularly strong presence in aviation and other complex working environments.

This isn't a high-volume, scripted telesales role. You'll work with a defined group of target organisations, researching their businesses, identifying the right decision-makers and influencers, and finding the right way to start credible conversations with them. Your objective is simple: create high-quality new business opportunities and meetings for our sales team.

What you'll be doing

You'll take responsibility for the early stages of our new-business development process, including:

• Researching target organisations and identifying decision-makers and influencers
• Proactively approaching prospects by telephone, LinkedIn, email and other appropriate channels
• Confidently engaging people at all levels, including senior decision-makers
• Understanding enough about each prospect to make your approach relevant
• Identifying and qualifying potential opportunities
• Securing high-quality meetings for our sales team
• Following up consistently and professionally
• Managing prospects and activity accurately in HubSpot
• Working closely with Sales and Marketing to develop target accounts

Activity matters, but we're looking for quality, relevance and genuine engagement – not simply call volume.

Who we're looking for

We're deliberately keeping an open mind about experience. You may already have experience in B2B sales, business development, sales development or prospecting. If you're experienced and confident approaching senior decision-makers, we'd particularly like to hear from you.

However, direct business-development experience isn't essential. We're equally interested in someone with the right attributes and potential to develop.

What's important is that you:

• Are confident picking up the phone and starting conversations
• Are comfortable approaching senior decision-makers and influencers
• Communicate professionally and naturally rather than relying on a script
• Are curious about businesses and how they operate
• Can research an organisation and work out who you should be speaking to
• Are persistent and resilient without being pushy
• Are organised and comfortable working systematically through target accounts
• Want to develop your career in professional B2B sales

Experience within aviation, workwear, PPE or our other target sectors could be useful, but isn't essential.

Location & travel

This is an office-based role at our Lincoln office. Hybrid working isn't a standard part of the offer, although some flexibility may be possible in limited circumstances.

You'll also need to be willing and able to travel within the UK when required. Travel isn't expected to be extensive or particularly regular initially, but there will be opportunities to meet prospects, attend events and support customer meetings.

What we offer

• £28,000–£37,000 basic salary, depending on experience
• The opportunity to work with major UK and international organisations
• Support and development from an experienced sales team
• A structured target-account approach rather than indiscriminate cold calling
• The opportunity to develop your B2B sales career as your experience grows

If you enjoy the challenge of finding the right person, starting a conversation and turning a cold prospect into a genuine business opportunity.