Business Development Executive

Formula Recruitment; United Kingdom; Remote; USD 60,000 - 82,000; Full time

Job summary

A mission-driven start-up is seeking a Business Development Executive to drive sales across UK GP practices. You'll be responsible for managing the complete sales pipeline, increasing product adoption, and working closely with a high-performance team. This role offers great autonomy, growth potential, and a chance to impact healthcare delivery across the UK.

Benefits

Fast-track progression

Autonomy and ownership from day one

Opportunity to make a genuine impact

Qualifications

• 3+ years of B2B telesales or inside sales experience focused on outbound.
• Proven track record of exceeding sales KPIs.
• Familiarity with NHS or healthcare is a bonus.

Responsibilities

• Manage a full 360° sales pipeline from lead to subscription.
• Make 50+ outbound contacts/day with Practice Managers.
• Guide prospects through a 'Trial with Purpose' journey.

Skills

Excellent communicator

Objection-handling skills

Closing skills

Self-motivated

Resilient

Job description

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Base pay range

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Location - Fully remote (co-working space provided if required).

A mission-driven start-up transforming the future of long-term private healthcare, are looking for their first sales people to join them. This is an excellent opportunity to sell an innovative product to an un-tapped market. They have had great reception from GPs and have already sold into lots of practices already.

They are building a smart, more efficient way for GP practices to manage care, scheduling and workflows – replacing outdated spreadsheets with a powerful data-rich SaaS platform.

The Role: Business Development Executive

You’ll play a key role in accelerating adoption of the platform by UK GP practices. Your focus: high-volume outbound outreach and managing the entire sales cycle—from first contact through to trial and conversion.

What you’ll do:

• Own and manage a full 360° sales pipeline from lead to subscription.
• Make 50+ outbound contacts/day to build rapport with Practice Managers, Admin Leads, and Clinical Decision Makers.
• Drive free trials, guiding prospects through a proven “Trial with Purpose” journey.
• Support practices to self-serve and onboard quickly—often seeing real impact in under 15 minutes.
• Collaborate closely with the product and ops team to shape sales processes and tools.
• Mentor junior team members as we scale our high-performance sales team.

What they are looking for:

• 3+ years of B2B telesales or inside sales experience (outbound-focused).
• Proven track record of hitting and exceeding sales KPIs.
• Excellent communicator with strong objection-handling and closing skills.
• Self-motivated, coachable, and resilient.
• Comfortable working remotely and managing your time effectively.
• Bonus: Experience or understanding of NHS / healthcare environment (not essential).

Why Join?

• Fast-track progression in a growing commercial team.
• Autonomy, ownership, and genuine impact from day one.
• Be part of a mission-led HealthTech start-up changing lives across the UK.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development

• Industries

  Staffing and Recruiting

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