Business Development Director - Lettings - South Birmingham

Rayner Personnel LTD; Birmingham; On-site; GBP 45,000 - 55,000; Full time

Job summary

Rayner Personnel LTD in Birmingham is seeking a commercially driven Lettings Business Development Director to own branch growth, focusing on winning new business, expanding landlord portfolios and increasing revenue.

You will lead a local team with a hands-on, market-facing approach, building relationships with landlords and property professionals while driving new instructions and delivering measurable commercial results.

Qualifications

• Own new business generation and commercial growth within the branch.
• Win new landlord instructions through valuations, networking, referrals and self-generated opportunities.
• Build and manage a strong pipeline of prospective landlords.
• Lead the full new business process from prospecting through to signed instruction.
• Grow local market share and identify opportunities to win larger landlords and portfolios.

Responsibilities

• Own branch revenue and new business targets.
• Increase revenue through new instructions, fee growth and additional services.
• Identify upsell and cross-sell opportunities across the existing portfolio.
• Monitor pipeline, conversion and performance to maximise commercial results.
• Lead, coach and develop a commercially focused branch team.
• Set clear expectations around activity, pipeline, conversion and results.
• Lead from the front and role-model proactive business development.
• Recruit and develop high-performing people as the branch grows.
• Build long-term relationships with landlords, investors and local property professionals.
• Become a visible and well-connected presence within the local market.
• Protect existing relationships while identifying opportunities to grow landlord portfolios and reduce churn.

Skills

New business development

Landlord portfolio growth

Pipeline management

Team leadership

Relationship building

Commercial mindset

Job description

Business Development Director - Lettings - South Birmingham

• Commercial focused Lettings Business Development Director
• This is not a traditional branch management role

• Commercial focused Lettings Business Development Director
• Salary: £45,000-£55,000 basic OTE: £65,000-£75,000 (uncapped)
• This is not a traditional branch management role

Business Development Director – Lettings – South Birmingham

Location: Office-based

Salary: £45,000–£55,000 basic

OTE: £65,000–£75,000 (uncapped)

The Opportunity

This is not a traditional branch management role.

We’re looking for a commercially driven Lettings Business Development Director to take ownership of branch growth, with a clear focus on winning new business, growing the landlord portfolio and increasing revenue.

You’ll lead the local team, but your focus will be commercial: generating opportunities, winning instructions, building relationships and increasing market share.

This is a hands-on, market-facing role for someone who enjoys winning business rather than simply managing an existing portfolio.

Key Responsibilities

New Business & Growth

• Own new business generation and commercial growth within the branch.
• Win new landlord instructions through valuations, networking, referrals and self-generated opportunities.
• Build and manage a strong pipeline of prospective landlords.
• Lead the full new business process from prospecting through to signed instruction.
• Grow local market share and identify opportunities to win larger landlords and portfolios.

Commercial Performance

• Own branch revenue and new business targets.
• Increase revenue through new instructions, fee growth and additional services.
• Identify upsell and cross-sell opportunities across the existing portfolio.
• Monitor pipeline, conversion and performance to maximise commercial results.

Team Leadership

• Lead, coach and develop a commercially focused branch team.
• Set clear expectations around activity, pipeline, conversion and results.
• Lead from the front and role-model proactive business development.
• Recruit and develop high-performing people as the branch grows.

Relationships & Market Presence

• Build long-term relationships with landlords, investors and local property professionals.
• Become a visible and well-connected presence within the local market.
• Protect existing relationships while identifying opportunities to grow landlord portfolios and reduce churn.

What We're Looking For

We’re looking for a commercially ambitious lettings professional with a genuine appetite for winning new business.

Key attributes:

• Proven ability to win new lettings business and grow landlord portfolios.
• Strong self-generated business development skills.
• Commercial mindset with a focus on revenue and market share.
• Strong local property network and relationship-building skills.
• Experience managing a pipeline and working to commercial targets.
• Previous team leadership or people management experience.
• Proactive, energetic and entrepreneurial approach.
• Good understanding of branch P&L and commercial performance.

Why This Role?

This is an opportunity to genuinely own the growth of a branch.

You’ll have the autonomy to win business, build relationships, increase market share and directly impact revenue - with the backing of a growing, technology-led business.