Business Development Director - Events & Marketing Solutions

HSJ Information; England; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading healthcare communications firm is seeking a Business Development Director to drive revenue through new partnerships and account growth. You will generate new business with NHS suppliers and create tailored solutions for various events. The ideal candidate has a strong background in healthcare sales, excellent communication skills, and is motivated by helping suppliers connect with decision-makers. This hybrid role requires two days in the Aldgate, London office and offers the flexibility to work from home.

Qualifications

• Proven experience in new business development with a strong track record.
• Success in renewing high-value accounts.
• Experience in the UK healthcare sector is advantageous.

Responsibilities

• Generate new and repeat business with NHS suppliers.
• Develop tailored commercial solutions for events.
• Drive revenue through partnerships and account growth.

Skills

Business development

Lead generation

NHS knowledge

Communication skills

Sales strategy development

Job description

Business Development Director – Events & Marketing Solutions

Base pay range

The Role

You’ll be responsible for generating both new and repeat business, working with NHS suppliers who want to reach senior NHS decision‑makers, including Heads of Business Development and Heads of Marketing. Adopting a consultative sales approach, you’ll develop a deep understanding of customer objectives and translate these into tailored commercial solutions across our 4 Awards programmes, 9 flagship Events, and a wider portfolio including webinars, roundtables, thought leadership and online advertising.

With deal values typically ranging from £5k to £80k, you’ll have clear ownership of sales targets and the autonomy to build and execute effective sales strategies within your market sector. You’ll work closely with internal stakeholders to identify growth opportunities, deliver against targets, and build lasting, high‑value partnerships.

This is a full‑time hybrid role, with two days per week in our Aldgate, London office and flexibility to work from home.

What HSJ we are looking for

• Proven experience in new business development and lead generation, with a strong track record of securing event sponsorship partners.
• Demonstrable success in renewing and growing a portfolio of high‑value accounts.
• Solid experience or strong knowledge of the UK healthcare sector, with familiarity with NHS structures and decision‑making highly advantageous.
• Strong commercial and business planning capability, with the ability to develop and execute effective growth strategies.
• Excellent communication, presentation and interpersonal skills, with confidence influencing senior stakeholders.
• A hunter mindset combined with a growth‑oriented, proactive approach to sales activity.
• Consistent achievement of sales targets and KPIs across monthly, quarterly and annual cycles.

About you

• You are passionate about helping suppliers connect with NHS decision‑makers shaping the future of healthcare.
• You thrive in a consultative, customer‑led sales environment.
• You bring healthcare sales experience and have a strong background in B2B events.

By joining HSJ, the leading brand in UK healthcare, you’ll play a pivotal role in bringing the sector together and driving meaningful impact. You’ll:

• Drive revenue through new partnerships, key account growth, and commercial opportunities across HSJ Events and HSJ Marketing Solutions.
• Create compelling, insight‑led sales propositions aligned to our event and marketing content.
• Build and nurture long‑term relationships with key NHS suppliers, delivering clear customer value, strong retention, and repeat business.
• Help advance UK healthcare by connecting all sides of the sector through powerful platforms and partnerships.

If you want to make a genuine difference in UK healthcare and join a team at the heart of the sector, we’d love to hear from you. Visit www.hsj.co.uk/Events for more information on our full events schedule.