Business Development and Account Manager (sofco Limited)

C A Design Services Ltd; Leicester; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Remote work

Travel covered for client visits

Pension

Healthcare

Equipment provided

Job summary

Forma Group is seeking a driven Business Development and Account Manager (sofco Limited) to work remotely from the UK with travel for client meetings and events. You will balance winning new business with growing existing accounts, combining outbound prospecting with high-quality account management.

In this remote, permanent role, you will build a pipeline, nurture relationships with senior stakeholders, and collaborate with marketing to convert opportunities into revenue while representing the

Qualifications

• Proven experience in B2B account management and sales.
• Track record of meeting or exceeding new business targets.
• Confident with cold calling and outbound prospecting.
• Strong stakeholder management across multiple levels.
• Willingness to travel for client meetings and events.

Responsibilities

• Generate new business leads through outbound prospecting.
• Manage a portfolio of existing client accounts.
• Arrange meetings with prospects (virtual and in-person).
• Develop presentations and proposals for prospects.
• Maintain CRM pipeline and forecast.
• Represent company at trade shows and events.
• Coordinate with marketing for content and leads.

Skills

Account management

Business development

Sales

Cold calling

Relationship building

Remote work

Travel readiness

Communication

Organised

Job description

Business Development and Account Manager (sofco Limited) at Forma Group

Location:Remote (UK-based, with travel required)

Reports to:Managing Director

Employment type:Full-time, permanent

About the Role

Sofco are looking for a driven, commercially-minded Account Manager / Business Development Manager to join our team in a remote capacity. This is a dual-focus role, split between:

• Winning new business —proactively identifying, targeting, and converting new customers through outbound activity, networking, and industry events.
• Growing and protecting our existing client base —deepening relationships, identifying upsell and cross-sell opportunities, and ensuring high levels of retention and satisfaction.

You'll be comfortable managing a portfolio of accounts day-to-day while also picking up the phone to open doors with prospects who've never heard of us. This is a role for someone who is equally motivated by nurturing relationships and by the thrill of the chase.

Key Objectives

• New Business Development —Build a healthy pipeline of new prospects and convert them into long-term customers, contributing to agreed new business revenue targets.
• Existing Account Growth —Maximise revenue and value from the current account base through proactive account management, regular contact, and identification of new opportunities within accounts.

Key Responsibilities

New Business Development

• Generate new business leadsthrough outbound prospecting, including cold calling, email outreach, and LinkedIn/social selling.
• Research and identify target companies and decision-makers within defined verticals/territories.
• Arrange and conduct new business meetings(virtual and face-to-face) with prospective clients.
• Develop and deliver compelling sales presentations and proposals tailored to prospect needs.
• Manage the end-to-end sales process from first contact through to close, including negotiation and contract sign-off.
• Build and maintain a robust, accurately-forecasted new business pipeline in the CRM.

Account Management

• Own and manage a portfolio of existing client accounts, acting as the primary point of contact.
• Build strong, trusted relationships with key stakeholders at each account.
• Proactively identify opportunities for upselling, cross-selling, and expanding share of wallet within existing accounts.
• Conduct regular account reviews (virtual and in-person) to understand client needs and satisfaction.
• Monitor account health and address any risk of churn early, working cross-functionally to resolve issues.
• Maintain accurate account plans and revenue forecasts.

Events, Networking & Market Presence

• Represent the company at trade shows, exhibitions, and industry events,both as an attendee and where required on a stand.
• Proactively arrange meetings with prospects and existing clients around event attendance to maximise ROI on travel and time.
• Stay current on industry trends, competitor activity, and market developments to inform account and prospecting strategy.
• Build a personal network within the industry to support long-term business development.

Reporting & Administration

• Maintain up-to-date, accurate records of all account and prospect activity in the CRM.
• Provide regular pipeline, forecast, and account performance updates to management.
• Contribute to sales and marketing planning, sharing market and client feedback.

What We're Looking For

• Proven experience in a combined account management and business development / sales role, ideally B2B.
• Demonstrable track record ofhitting or exceeding new business and account growth targets.
• Confident and resilient with cold callingand proactive outbound prospecting — genuinely enjoys initiating new conversations.
• Strong relationship-building skills with the ability to manage stakeholders at multiple levels, including senior decision-makers.
• Excellent verbal and written communication skills; confident presenting to clients and prospects.
• Highly organised and self-motivated — able to manage a varied workload independently in a remote-working environment.
• Willingness and ability to travel regularly for client meetings and trade shows/events (including occasional overnight stays).
• Full, clean UK driving licence.
• Experience within sofco's specific industry — e.g. Supply Chain within Food & Beverage & Retail supply
• Existing network of contacts within relevant target verticals.
• Experience exhibiting at or organising attendance for trade shows.

What We Offer

• Competitive base salary + commission/bonus structure tied to new business and account growth.
• Fully remote working with flexibility, supported by regular team check-ins.
• Travel and expenses covered for client visits and events.
• Pension, healthcare, holiday entitlement, laptop/phone, other standard benefits
• Genuine autonomy and ownership over your territory/account base.
• Support from a collaborative marketing and sales team to help generate leads and content for prospecting.