Brand Programmatic Lead – Europe

OMPHDIUK PHD International; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

PHD EMEA, part of Omnicom Media Group, is seeking an Associate Director, Brand, to join our central Digital Activation team in London. You will define and lead European brand programmatic capability, including strategy, governance, and partnership approaches, ensuring activation quality across markets.

This role sits in the Biddable CoE, reporting to the Brand Lead while collaborating with Strategy, Insights and Operations.

Qualifications

• Experience in programmatic planning & activation across multiple markets.
• Expert in brand-focused activation with strong reach, frequency and brand outcomes.
• Expert across DV360 and the broader programmatic stack (display, video, YouTube, AV, CTV).
• Experience negotiating direct or SSP partnerships and managing partnerships.
• Strong knowledge of brand suitability, verification tools and governance.
• Ability to interpret attention metrics and brand lift.
• Comfort advising markets with plan ownership and client relationships.
• Proven ability to build trust with senior stakeholders.
• Demonstrated people leadership and team development.

Responsibilities

• Define and lead European brand programmatic capability: strategy, governance and activation quality.
• Manage senior stakeholders and cross-market teams within the Biddable CoE.
• Provide strategic advisory to local markets while owning governance, not client sign-off.
• Lead Pod Leads, Managers and core buying team for day-to-day activation.
• Collaborate with Strategy, Audience Insights, Analytics and Operations to optimise campaigns.

Skills

Programmatic planning

Brand-focused activation

DV360 & programmatic stack

Partnership negotiation

Brand suitability & verification

Reach & frequency planning

Advising & influencing

Relationship building

Team management

Data analysis in Excel

Proactive communication

Tools

DV360

Job description

PHD EMEA, part of Omnicom Media Group, is seeking an Associate Director, Brand, to join our central Digital Activation team in London. You will define and lead European brand programmatic capability, including strategy, governance, and partnership approaches, ensuring activation quality across markets.

This role sits in the Biddable CoE, reporting to the Brand Lead while collaborating with Strategy, Insights and Operations.