Brand & Marketing Lead

TRI FIT Athletic; Wetherby; On-site; GBP 40,000 - 60,000; Full time

Job summary

TRI FIT Athletic is seeking a hands-on Marketing Lead to integrate brand development, product launches, digital marketing, content, campaigns and partnerships into a cohesive strategy.

You will work closely with the founder, the Community & Athlete Manager, and creative partners, leading campaigns and coordinating across channels from your Wetherby office.

Qualifications

• Around five or more years' marketing experience.
• Experience across digital and traditional channels.
• Strong commercial awareness and data-driven marketing.

Responsibilities

• Own the marketing calendar and coordinate product launches across channels.
• Manage email campaigns through Klaviyo and the TRI-FIT app.
• Coordinate organic social media, content and brand communications.
• Manage external Google Ads, paid media, SEO and PR partners.
• Analyse marketing performance, acquisition costs, ROI and customer behaviour, and manage budgets.
• Plan photography, video and campaign shoots and identify PR, sponsorship and partnership opportunities.

Skills

Marketing strategy

Digital marketing

Budget management

Campaign management

Analytics / data-driven

Agency management

Brand positioning

Tools

Klaviyo

Google Ads

SEO

Job description

The Role

This broad, hands-on role brings together brand development, product launches, digital marketing, content, campaigns, partnerships and performance into one coordinated strategy. You will work directly with the founder and closely with the Community & Athlete Manager, creative partners and agencies.

Key Responsibilities

• Own the marketing calendar and campaign planning, and coordinate product launches across channels
• Manage email marketing through Klaviyo and campaigns through the TRI-FIT app
• Coordinate organic social media, content and brand communications
• Manage external Google Ads, paid media, SEO and PR partners
• Analyse marketing performance, acquisition costs, ROI and customer behaviour, and manage budgets
• Plan photography, video and campaign shoots and identify PR, sponsorship and partnership opportunities

About You

• Around five or more years' marketing experience, ideally with a consumer-facing brand
• Proven experience across digital and traditional channels
• Strong commercial awareness and confidence with marketing data
• Experience managing campaigns, budgets and agencies
• A creative eye and understanding of premium brand positioning
• Sportswear, endurance sport, fitness or e-commerce experience is an advantage (you don't need to be a triathlete)

Key Details

• Location: Wetherby, West Yorkshire (office based)
• Contract: Permanent, full time
• Salary: Competitive, dependent on experience
• Closing date: 31 October 2026