Marketing Manager

ROXFIT; England; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Real ownership and autonomy

Direct collaboration with founders

Hybrid working model

Job summary

A hybrid fitness platform is looking for a Marketing Manager to oversee the marketing engine. This role entails transforming strategy into actionable plans, managing paid marketing campaigns, and collaborating closely with the creative lead. The successful candidate should have strong marketing experience, analytical skills, and a background in hands-on digital marketing, including Google Ads and social media analytics. This position offers real ownership and hybrid working opportunities from London.

Qualifications

• Strong hands-on experience with Google Ads, YouTube, ASA, or UAC.
• Comfortable analyzing CAC, ROAS, LTV, and other metrics.
• Able to problem-solve and prioritize tasks.

Responsibilities

• Build and manage the marketing roadmap.
• Optimize Meta Ads and Google Ads.
• Analyze top-performing social content.

Skills

Strong experience in marketing roles

Hands‑on experience with Meta Ads

Strong analytical mindset

Experience using social analytics tools

Confident copywriter

Tools

Figma

Notion

Asana

Job description

Marketing Manager – ROXFIT

Join to apply for the Marketing Manager role at ROXFIT.

£40k–£60k DOE + Equity | London (Hybrid)

About ROXFIT

ROXFIT is building the ultimate hybrid fitness platform – combining in‑person training, tracking, habit systems, community, and next‑generation product design into one seamless experience. Our vision is to create a platform that genuinely helps people stay accountable, build lasting habits, and achieve meaningful transformation. We blend technology, psychology, and world‑class coaching into a single integrated experience.

We’ve recently launched V2 and are moving fast. Things are breaking, evolving, and improving constantly. We need someone who wants to help us build a category‑defining product from the ground up.

The Team You’ll Join

You’ll work closely with our Head of Brand & Creative Lead to build ROXFIT’s marketing engine – shaping performance, storytelling, paid acquisition, social output, and everything in between. This role is hands‑on, fast‑moving, and perfect for someone who wants ownership and impact inside an early‑stage fitness brand.

Your role is to bring structure, insight, and performance thinking – making sure what we create is grounded in data, experiment‑led, and aligned with marketing objectives.

Your job is to ensure:

• We know what works
• We scale what works
• We operate like a world‑class marketing team

What You’ll Be Doing

Own the marketing engine

• Build and manage the weekly and monthly marketing roadmap
• Transform strategy into actionable plans, briefs, calendars, and deliverables
• Improve operational efficiency, documentation, and systems

Drive performance and paid marketing

• Set up, manage, and optimise Meta Ads, Google Ads, YouTube, ASA/UAC, or similar
• Run experiments across copy, targeting, creative, landing pages, and bidding strategies
• Monitor CAC, ROAS, retention and other core metrics
• Troubleshoot attribution, tracking, and signal issues
• Report learnings to the wider team and for Head of Brand to report at board meetings

Creative + performance loop

• Analyse top‑performing social content and paid creative
• Work closely with the Creative Lead to generate and refine concepts
• Lead the creation of briefs based on insights, audience behaviour, and data
• Scale winning creatives and kill under‑performers quickly
• Write on‑brand marketing copy across social, email, landing pages, app comms
• Schedule content and manage channel outputs
• Dig into analytics dashboards and produce actionable insights
• Feed user insights back into marketing strategy
• Surface opportunities for brand and growth

What You’ll Bring

• Strong experience in marketing roles
• Hands‑on experience with Meta Ads and/or Google Ads / YouTube / ASA / UAC
• Strong analytical mindset – comfortable with CAC, ROAS, LTV, retention, funnel data
• Experience using social analytics tools (native + 3rd party)
• Ability to turn insights into briefs, experiments, and creative concepts
• Organised, structured, resourceful thinker who thrives in fast‑paced teams
• Experience working inside internal marketing teams
• Able to problem‑solve, prioritise, and bring clarity to chaos
• Confident copywriter – short, sharp, on‑brand
• Comfortable being hands‑on while also thinking strategically

Bonus Points

• Background in fitness, sport, hybrid training or lifestyle brands
• Experience with AI/automation for creative or marketing ops
• Familiarity with Figma, Notion, Asana, or similar tools
• Experience scaling performance channels for an app or subscription business

What You Get

• Work with a brand at the forefront of Hybrid Fitness
• Real ownership and autonomy
• Direct collaboration with founders
• Hybrid London working (Battersea HQ)
• A chance to shape one of the most exciting communities in fitness

How to Apply

Step 1 – Head to: https://forms.roxfit.app/jobs-dec-25. Fill out the form and upload a short 2 minute video and any documents. All information is on the form.

Step 2 – Online Chat. If shortlisted, you’ll join a video call with Joey (Co‑Founder & Head of Brand).

Step 4 – Decision. We like to run a lean process and this is all we need to make a decision.