Brand & Marketing Lead — Multi-Channel Growth (Premium Sportswear)

Tri Fit; Wetherby; Vor Ort; GBP 45.000 - 65.000; Vollzeit

Zusammenfassung

TRI-FIT is seeking a Brand & Marketing Lead to coordinate every channel from email to app, social and PR. This role is office-based in Wetherby and focuses on executing launches with the founder and partners.

You will drive multi-channel campaigns, manage agencies, and shape brand strategy while ensuring tight calendar alignment and budget oversight for high-end apparel at premium performance levels.

Qualifikationen

• 5+ years' marketing experience across multiple channels.
• Data-driven, with confidence in analytics.
• Experience managing external agencies or subcontractors.
• An eye for premium imagery, copy and presentation.
• Organised, inquisitive, and able to handle urgent problems as well as the long-term plan.
• Desirable: sportswear, endurance sport or premium apparel experience; involvement in swim, bike or run; working knowledge of AI tools; photography or video skills (a bonus, not a requirement).

Aufgaben

• Own the company-wide marketing and campaign calendar and coordinate product launches across channels.
• Manage or run email marketing in Klaviyo, and own the TRI-FIT App.
• Manage our Google Ads, SEO and PR providers.
• Interpret analytics to direct ad spend, reduce CAC and improve lifetime value.
• Own the marketing budget: track spend against plan, reallocate to what converts, forecast ahead of launches and events, and report monthly on spend, CAC and ROI by channel.
• Plan studio and location shoots, and gather content from professional athletes and affiliates.
• Manage press, advertising, advertorial and reviews, directly or through our PR agency.
• Report on product, colour and category trends.
• Plan campaigns around the race calendar (Worlds, Kona, Challenge Roth and similar).
• Help shape brand vision and strategy with the founder.

Kenntnisse

Multi-channel marketing

Data-driven analytics

Agency management

Premium imagery & copy

Organised / project management

Small team collaboration

Sportswear experience

AI tools familiarity

Photography / video skills

Tools

Klaviyo

Google Ads

Jobbeschreibung

TRI-FIT is seeking a Brand & Marketing Lead to coordinate every channel from email to app, social and PR. This role is office-based in Wetherby and focuses on executing launches with the founder and partners.

You will drive multi-channel campaigns, manage agencies, and shape brand strategy while ensuring tight calendar alignment and budget oversight for high-end apparel at premium performance levels.